There is no denying the fact that keywords in the domain used to be a very powerful way to be the first in Google SERPs for those keywords. Well, don’t get me wrong, I am speaking about:
- exact match (if you happen to own “weightlossguide.com”, chances are it will be found in top 5 for this exact phrase without too much effort from your side);
- .com domains (more often than not: sometimes it does work for .org or local TLDs but usually if those compete with .com domain, they will lose: see the second example here).
However search engines are reported (or rather expected) to be putting less and less emphasis on keywords in domain names for two reasons:
- this has been abused by spammers registering hundreds of “long-tail” domains to rank them for exact match;
- today it is almost impossible to get hold of any “exact match” domains that wouldn’t be too long or pointless.
For the above reasons I almost stopped considering the tactic. But one thing brought me back to it.
I love screenshots and recently decided to collect most awesome ones I happen to come across in one place. For that reason I decided to register a domain funnyscreenshots.com and in just a few days (with absolutely no backlinks at that time by the way – I didn’t even expect it to get indexed so quickly) I noticed Google referrals for the exact match. I understand there is almost no competition but isn’t it too fast anyway?