Google Plus: Average User Spends Only 3 Minutes Per Month!

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google-plus-registrationDuring a conference call with Google investors in late January, Google CEO Larry Page announced that Google+ had surpassed 90 million users. Although the growth rate for the social network has been phenomenal, Google has unnaturally propelled its growth by automatically creating Google+ accounts for all new Google users. In addition, the company has refused to provide data regarding the number of active users or the amount of time users are spending on the new social network.

Now, according to a recent comScore report, information has been released that suggests Google+ users are only averaging a total of 3 minutes per month on the site. This data has caused The Wall Street Journal to call Google’s networking site a “virtual ghost town.” Below is comScore’s breakdown regarding the average number of minutes users spend on each of the major social networking sites:

Facebook: 405 minutes
Pinterest/Tumblr: 98 minutes
Twitter: 21 minutes
LinkedIn: 17
MySpace: 8
Google+: 3

The comSocre data above only includes desktop users and does not include mobile users or client services such as Tweetdeck. Since mobile usage is particularly high among both Facebook and Twitter users, the actual number of minutes per user for those two social networks may have been much higher.

David Cohen, an executive vice president that specializes in media buying for Universial McCann, said the lack of engagement on Google+ could indicate a future monetization problem for the social network:

“Google+ does not have the same degree of vibrancy that Facebook, Twitter or even Pinterest has at the moment. Without active engagement, it will not be as attractive to advertisers.”

Even though Bradley Horowitz, Google’s vice president of product management, would not share specifics regarding the time users spend on site, he indicated that Google+ is a destination site and that the metrics are “extremely hard for any third party to measure.” In addition, he said that the Google+ network is experiencing satisfactory growth in every area that Google measures. A Google spokeswoman told reporters that the comScore data was much lower than Google’s internal metrics.

[Sources Include: The Wall Street Journal and Marketing Land]

David Angotti

David Angotti

After successfully founding and exiting an educational startup in 2009, I began helping companies with business development, search engine marketing (SEM), search engine optimization (SEO),... Read Full Bio
David Angotti
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  • Shop Support

    i dont need it, i dont use it, and google better forget the rules. dont`b be evil – sometimes i think, i play with the searchengine devil ( from germany greetings @all )

  • white

    the reason is,that everybody has its gaint group of friends settled on facebook,and if one goes go g plus,then he cant find anyone,as all of friends are using to fb

  • Steve Lawrence

    I do like some of the features, but I can’t get anyone to join me. Real damn lonesome over on Google+

  • Heikki

    Steve, start looking for new friends then! It’s so much easier in G+ than in FB. I found myself a new family and friends under a month!

  • Bill

    I think the reason for lack of engagement on Google+ is lack of monitoring comprehension and inner conversation.

    The Google+ sometimes does not propel readers to engage in a visualize manner like the magazines, newspapers and websites. Google should improve its social engagement that will allow us to increase pageviews and share content.

  • Sarah

    Google+ had a lot of momentum early on, but it seems to have lost some of its steam. The fact that Pinterest has had such incredible growth recently, enough to surpass Google+, shows that maybe it is time for Google’s social network to try something outside the norm. Google+ is great for businesses, but it needs to attract users too.

    Mosaic Technology

  • Matt G

    Essentially, the number of Google + users is just the number of people that have Gmail, which is actually a good product. Stop showing me search + “my world” and stop giving sites with +1’s authority. The strength of Google as an engine has always been speed and relevance. They are hurting their own product.

  • John Ran

    Google+ is still new to the social media game but i feel it needs to improve the look and feel of the site.
    It looks plain and also not very interactive as facebook yet.

    Hopefully Google will do something to grow this baby.