Google is rolling out two enhancements to its search results pages. One is that search results are now given longer snippets and the other is the improvement on the related searches being suggested by Google when you use a search term that could have many aspects into it. According to Google, these two enhancements aim to guide in finding the right information you need.
Google says that it now targets more queries and more languages making its related search results suggestion more relevant to users needs. You can see the improved search suggestions at the lower part of your search results page and sometimes on top of the page.
So if you search for “search engine optimization”, you’ll see the following related searches
|search engine optimization pricing||search engine optimization forum||search engine optimization for dummies||search engine optimization cost|
|search engine optimization conference|
This search results enhancement would be great when searching for information on a topic which has many subtopics, or has a very wide coverage. You’ll not only get more search variations but also see related search results in various languages.
The other enhancement was something to do with search results snippets. These are the black text that are displayed after the blue linked text of individual search results.
If you use a query which is composed of more than three words, the Google search results will more lines of the snippets, to give you a longer description of what the link is all about. It will also show more of the words that you use as a search query.
So in a way, by giving you longer description of the search resulsts you’d immediately know whether you would need to click on the blue text links to go to the page or stay longer on Google.com site and them do something else becase the snippets have already answered your query. Hence, you stay on Google.com longer that you normally do if you get a search result and the snippets are short enough prompting you to immediately click on the blue text to visit the page and leave Google.com.