Facebook Stories ads are now available globally to all advertisers.

Ads in Facebook Stories were first introduced this past May as a limited test in only three countries.

It’s also worth noting that, since May, the number of people viewing Facebook Stories each day has grown from 150 million to 300 million.

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Now that the audience has grown, Facebook has expanded the availability of ads in stories.

In addition, the ad units offer many more features for driving business objectives compared to when they were first introduced.

Offering little more than the ability to drive awareness when first introduced, Facebook Stories ads now support every objective that’s currently available for Instagram Stories ads.

This includes:

To measure how well stories ads are achieving these objectives, Facebook’s full suite of targeting and measurement capabilities is available for stories ads across platforms.

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In its official announcement, Facebook touts the impact of stories ads:

“Advertising in stories has proven to drive valuable business outcomes. In the Ipsos survey, 62% of people said they became more interested in a brand or product after seeing it in a story. And brands testing Facebook Stories ads are already seeing results. iHeartRadio, Kettle Chips and KFC are among the advertisers who have seen brand lift from their Facebook Stories ad campaigns.”

Here are some other statistics included in the study referenced by Facebook:

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Advertisers can include Facebook Stories ads as an additional placement to News Feed ads or Instagram Stories ad campaigns.