Facebook Marketing Case Study: Creative and Popular Facebook Fan Pages

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Some time ago I posted on the difference between Facebook group and Facebook fan page. I decided not to stop there and looked at some examples of Facebook fan page creative usage.

Information-based approach

Some brands focus on product / company background information, the page has no active discussions or updates.

Example: Lucky Magazine Fan Page looks like a huge brochure outlining plenty of images and product ads.

Lucky magazine Facebook fan page

Discussion-oriented approach

A fan page can be an alternative place where customers can ask questions and get answers from employees and other customers.

Example: Mayo Clinic offers some type of customer support actively answering their fans’ questions and encouraging them to participate in wall discussions.

Mayo clinic facebook fan page

Socializing approach

A Facebook fan page is an ideal way to get closer to your customers, to encourage them to participate in the company’s life, access to entertaining content, take part in official contest and stay in touch.
Example: Bon Appetite Magazine maintains a very active fan page containing:

  • Flickr photo feed (demonstrating most delicious dishes);
  • Youtube box (video recipes);
  • contests;
  • newsletter signup option, etc.

Bon Appetite Magazine facebook fan page

Creative approach

The most innovative and creative strategy is exercised by Nokia: they integrated their new Internet advertising campaign launch with Facebook fan pages:

  • Somebody Else’s Phone” is an all-in-flash micro-site that allows you to look into the phones of three main heroes: Jade, Luca and Anna. The idea is as follows: by exploring somebody else’s phone (text messages, address book, calendar, music stored, etc) you can tell a lot about the person, his character, habits, friends and way of life.
  • At the same time, you can learn even more about the three characters and even talk to them via their Facebook fan pages: there are 3 very active Fanpages for Anna, Jade and Luca. There you can comment their text messages and pictures, ask them questions and just have fun. You can also choose one of them based on their personality you liked most.

Nokia facebook fan page

Ann Smarty
Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as a base for her writing, tutorials and her guest blogging project, MyBlogGuest.com.
Ann Smarty
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  • http://www.nickstamoulis.com Nick Stamoulis

    Tha Facebook fan pages I think create credibility as well to younger companies just starting off. Just another place for like customers to meet each other.

  • Dan
  • http://www.worksmart-emarketing.com Brad Kleinman

    Ann, nice article. Very interesting how Nokia did it. I think an interesting article would be “The Top 10 Most Trafficked Facebook Pages”. What do you think?

  • http://www.facebook.com/people/Richard-Vanderhurst/1454592470 Richard Vanderhurst

    Thanks for sharing your stuff. It’s very informative and I also like your previous post!

  • DJliang

    hi, it is pretty interesting, thanks for your sharing!