Local Search
Learn the latest trends and tips that will help your local business grow using local search optimization, local marketing, and local advertising.
Adapting Your Digital Marketing Strategy To Local Events And Seasons
Seamlessly blend community engagement with seasonal strategies for your business. Here’s how to craft a local event digital marketing strategy with tips for E-E-A-T guidelines.
Google Confirms ‘Openness’ As Local Search Ranking Factor
Discover the impact of business operating hours on visibility in local searches and maps, as Google acknowledges ‘openness’ as a local search ranking factor.
Google Maps: New Location Data Controls & Ability To Delete Visits
Google Maps introduces new privacy features, including on-device Timeline storage and new controls over location history. Find out how these changes could affect advertisers.
OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X
Explore OpenAI’s response to user feedback of GPT-4 becoming lazier appearing on social media, community forums, and Google Reviews on the company’s presence in search.
Google Reveals Best & Worst Times For Holiday Travel
Google reveals the best times and worst times for holiday travel and shopping using past data to avoid crowds.
Google Maps Introduces New Ways To Plan Travel & Navigate
Google Maps gets holiday travel boost with smarter transit, group planning, and community engagement features.
Data-Driven Decision Making To Optimize Local Digital Marketing Efforts
Hop the data train and more easily navigate the digital marketing landscape to keep ahead of the competition and grow.
How Local Businesses Can Rank For Popular Near Me Searches
How can local businesses optimize for popular local search terms? One business did it with a creative name – here are some more practical ways.
Google Announces New AI Features Coming To Google Maps
Google Maps expands AI features for route preview, visual search, and electric vehicle charging.
Google Lets Businesses Add Social Media Links To Profiles
Google now allows businesses to add social media links to their Business Profiles, helping companies improve visibility across Google products.
Why Do Local Businesses Have To Worry About Content Marketing And How Should They Do It?
Consider practical tips to implement effective content marketing strategies to boost brand awareness, establish online authority, engage customers and drive business growth.
The Ultimate Guide To Using AI To Boost Client SEO & Growth
Learn 6 key ways to improve local SEO rankings using generative AI. Boost your brand in every local market you’re in.
How Can Small Local Service Businesses Use AI To Improve Their Digital Marketing?
Reap the benefits of AI-powered digital marketing, especially when dealing with multiple channels and increasingly tech-savvy customers.
Why U.S. Brands Lose $2.4B A Year From Local Invisibility
Learn how local “invisibility” causes businesses to lose $2.4B per year, and how you can avoid doing the same.
Google’s John Mueller Seeks Advice On Hiring SEO Consultants
Google’s John Mueller seeks advice on hiring SEO consultants; experts emphasize experience, customization, and ethical practices.
Local Landing Pages: A Strategy For Ranking Local Search Terms
Before you invest a lot in creating Location Pages, you need to have a strategy. Determine local intent first with this guide.
HomeAdvisor Penalized By FTC For Alleged False Claims About Leads
HomeAdvisor punished by United States agency for allegedly using misleading tactics to sell leads to home improvement companies
Google’s Environmental Crisis Alerts: Earth Day Spotlight
Discover how Google’s environmental crisis alerts help prepare for floods, wildfires, earthquakes, and more. Stay informed & safe!
Google Reveals How It Catches Fake Local Business Reviews
Google explains how it catches fake and misleading business reviews and accounts on Google Maps
8 Techniques To Get More Customer Reviews For Your Local Business
Your online reputation is everything. Here are some ways you can generate third-party reviews that will build customer trust.
Google Maps Brings A New Level Of Interactivity To Your Journey
See how Google is using AI to create a more intuitive and interactive map experience with immersive view, AR navigation, and features for EV drivers.
How Yelp Removes Fake Reviews & Fake Business Pages
Yelp releases report on how they removed lead generators and closed down paid review rings on social media sites in 2022
Google Business Profile Optimization For The Financial Vertical
Develop a unique optimization strategy for your financial brand. Here are the best practices you should follow for GBP.
How To Target Multiple Cities Without Hurting Your SEO
Showing up in local search is a great way to generate business, but what if you have multiple locations in different cities?
12 Proven Local SEO Tips To Dominate The SERPs And Map Pack
Learn why local search is important and how to optimize your business for the local search results to maximize performance.
How Can Voice Search Benefit Your SEO?
What is voice search, and how can you leverage it for your business’s SEO? Get all the basics in this beginner’s guide to voice search.
7 Ways To Improve Local SEO & Attract New Business
Let’s take you through how you can win new customers and improve your visibility through local SEO.
Google’s New Local Search Features Are Finally Here
Google is finally rolling out the local search features previewed earlier this year, including the ability to search your surroundings with your phone’s camera.
Google Is Restoring Missing Reviews In Business Profiles
Google is fixing a bug that caused reviews to go missing from Google Business Profiles. Google confirms reviews are getting restored.
5 Top Enterprise Local SEO Challenges & How To Solve Them
Move beyond these common enterprise local SEO challenges. Read on to learn how to solve them.