I received an email from Text Link Ads Publisher Support yesterday regarding a new product they have released – Post Level Text Link Ads. The idea is quite exceptional, and looking at it from a social media perspective, considering the importance of social media today, one has to wonder why no one thought of this before.
In an effort to improve the user experience all across the internet, Google has been releasing tools for website owners to improve their content. One of these tools is Google’s Website Optimizer (free to AdWords advertisers).
While we are all trying to get our content or service featured on the front-page of Digg, most of us have managed to over look the simplest way of getting there: Advertisements. So how much does it cost, and is it worth the price?
A good title that accurately presents your content in a catchy and unique manner that will most appeal to your target audience, is very important. We have expounded on this idea many times before. Here’s a quick way to check how good your title is, and its chances of success on Digg, before you actually publish an article (or submit it to Digg).
When you have a strong online presence on multiple popular websites (especially socially driven sites), apart from using your ranking on these sites to drive traffic to good content, you can also use it to get traffic back to yourself.
Back in October, I did a comparison of load times for the three major socially driven sites, Digg, Netscape, and Reddit. The results were quite obvious: Reddit was the fastest, since it is almost entirely text-based, Netscape came in second, and Digg was last, as expected. A few months later, Digg updated the site but failed to improve speed. The newly updated DiggRiver helps alleviate the situation.
For many people, Digg is the definitive source for driving traffic to their content or services. And if they don’t have success with Digg, life for them becomes a lost cause. If you ask me, it doesn’t have to be that way, at least not according to the statistics I’m going to present to you.
A little over two months ago, I asked the question: should we measure traffic in minutes? The question was prompted by Scott Karp’s observation that not all traffic is created equal, and my own conclusion that consequently, 5000 quick visitors from one source are not as useful as 500 visitors from another. A few days ago, Compete answered my question.
In a step that is somewhat similar to Digg’s removal of the top users list, Netscape recently announced that it will stop counting, displaying in user profiles, and taking into account when assessing user rankings, the statistic of ‘number of stories submitted by a user and later promoted to the homepage’.
When I mentioned three hidden dangers of Twitter, one of the things I mentioned was the hidden cost of text messages. Here’s a more in-depth look at the problem and how to get around this ‘Twitter Tax’.
A redesigned StumbleUpon homepage takes the service a few steps closer to ‘traditional’ social bookmarking and socially driven news and content sites. At the same time, the redesign provides a great opportunity for hesitant users who were previously confused or put off by the service to join its ranks.
Podcasts are a small but fast growing market. About a month ago, I provided 4 reasons why you should absolutely invest in Podcast advertisements. Let’s look at how the market has changed since then, and why you should capitalize on this to grow your business along with it.
You don’t always have to bring something truly novel to the table and innovate from scratch to be able to truly succeed in a crowded marketplace. You simply have to show the your potential customers that you are providing more value than your competitors.
Having a ‘Digg This’ or any other social media site button on your site facilitates your readers in voting for the content and consequently having your content promoted and viewed by thousands of readers. But simply having the button on your site is not enough.
I was catching up on some past episodes of one of my favorite technology podcasts, This Week in Tech, last night when I came across their discussion of the online ‘personalized’ advertisement creation service Spotrunner.com. Let’s see if the service is a good substitute for a truly personalized ad.