Track Ad Clicks That Lead To Phone Calls With AdWords’ Website Call Conversions
Seventy percent of all mobile searchers have called a business directly from search ads, Google says, but what about those searchers that call a business...
About
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, Matt specializes in gathering details, checking facts, and making complex subjects easy to understand. In addition to writing articles, Matt oversees strategy development for SEJ’s news department.
Articles
Google Ends Exact and Phrase Keyword Match Ability in AdWords; Now Applying Close Variant Keyword Matching
At least 7% of Google searches contain a misspelling, according to a new post on Google’s Inside AdWords blog. However, people still want to find...
Conversational Search Comes To Bing
Bing recently announced they are now offer conversational search, and it works very much the same way as Google’s conversational search. You can ask a...
Search Engine Ask.com Acquires Q&A Social Network Ask.fm
Venture Beat reports that search engine Ask.com has acquired popular question and answer service Ask.fm. The purchased was made for an undisclosed sum. Ask.com is a unique...
Facebook Introduces Cross-Device Reporting For Facebook Ads
Facebook has announced the launch of cross-device reporting for Facebook ads. For the first time, advertisers will be able to see how people are moving...
Promoted Video Comes To Twitter, Upload And Distribute Native Video On Twitter
Today, Twitter announced a beta test of new Promoted Video ad units. Twitter has been experimenting with these new ads for the past few months,...
Twitter Reveals How Many Active Users Are Bots, The Number May Be Higher Than You Think
Twitter revealed how many of its monthly active users are bots in a report just filed with the Securities and Exchange Commission. The report indicates...
Facebook Bans Like-Gating, No More Incentivizing Users To Like Pages
Facebook recently published a small but important update on their developer blog where they effectively put the ban on like-gating content. According to Facebook themselves,...
Google Tests New Ads For Music Searches
The Wall Street Journal spotted Google testing new “listen now” ad units for music searches, in conjunction with Spotify, Rhapsody and Beats Music. When you...
Contextual Search Engine Vurb Receives $8 Million In Funding
Redpoint Ventures has announced they’ve led an $8 million Series A round in Vurb, which has a unique, multi-functional search app in private beta. Vurb...
Pinterest Messaging Arrives, Send Private Messages With Other Pinterest Users
Over two million pins are sent out every day, Pinterest said in an announcement. In an effort to get more conversations started around those pins,...
WordPress 3.9.2 Security Release Out, Immediate Update Recommended
WordPress 3.9.2 has just been rolled out as a security release for all previous versions. WordPress strongly recommends that you update your sites immediately. This...
Encrypted Websites Will Now Get A Boost In Google Search Rankings
Google wants to make the Internet a safer place and has worked hard to improve their own security over the years. Today Google announced they’re...
Now You Can Delete Properties In Google Analytics With New Update
Google announced a new update to Google Analytics that will allow users to delete properties within their own accounts. To bring everyone up to speed on...
Google Makes It Easier Than Ever To Unsubscribe From Unwanted Emails
Today, Google announced a new feature for Gmail that will make it easier than ever to unsubscribe from unwanted emails. Now, instead of scrolling to...
Gmail Now Supports Email Addresses With Non-Latin Characters
Ever since you’ve been able to get an email address you have been required to sign up using non-accented latin characters. That won’t always have to...
Optimize Your Content For Google News With Google News Publisher Center
Today, Google announced something new for content publishers that will allow them to have more control over how content shows up in Google News. The newly...
Twitter To Ramp Up Their Image Search Capabilities With Acquisition Of Madbits
Twitter looks to be ramping up its image search capabilities, if the acquisition of one of a rising startup in the field of image search are...
Embed A Tweet Within A Tweet On Twitter For Desktop
A feature that recently became available on Twitter’s mobile apps is now available on desktop, which is the ability to embed a tweet within a...
eBay’s Head of SEO Takes on New Role at Searchmetrics [INTERVIEW]
Searchmetrics, an enterprise SEO platform company based in the US and Germany, announced today that Jordan Koene has left his position as eBay’s head of SEO and Content...
Consumers Are More Receptive To Mobile Ads, Study Shows Mobile Ad Engagement Increasing
A new report from the 3rd Annual U.S. Mobile Path-to-Purchase Study was released by xAd and Telmetrics which shows today’s mobile shoppers are increasingly receptive...
Instagram Officially Launches Snapchat Competitor Bolt Outside The US
Last week, information leaked that Instagram may be working on an app called Bolt that appeared to be a Snapchat competitor. Today, that information was...
Bing Launches New Resource About Malware-Infected Sites
David Felstead, Principal Development Lead at Bing, announced a new feature that Bing has been working on to ensure its users are well protected. For...
Improve The CTR Of Your Product Listing Ads With New Product Ratings From Google
Google announced today via the Inside AdWords blog that they’re introducing product ratings on Product Listing Ads (PLAs). Product reviews provide critical information to shoppers...
Google Seeks Community Help To Improve Google Translate
Google is seeking community help to improve its Google Translate service in a new post published to the official Google Search blog. Google has recently...
Facebook’s Daily Active Users Are Up By 19 Percent
Facebook just released their Second Quarter 2014 Financial Summary, included in the report are a lot of positive statistics for the social media giant. Most...
Google Introduces Dynamic Sitelinks, Dynamic Sitelink Clicks Are Free
Google announced via the Inside AdWords blog that they will be introducing dynamic sitelinks. Sitelinks are used to connect people to the content they need...
Instagram May Be Working On A Snapchat Competitor, Called Bolt
A select number of Instagram users have received notifications prompting them to download a new ‘one tap photo messaging’ app called Bolt. According to user...
Ten Years Of Local Search Data Accessible With Yelp Trends Tool
Yelp was founded in 2004, making it 10 years old this year. In the decade since being founded, Yelp users have contributed over 57 million...
Foursquare Goes All In With Personalized Local Search
Today, Foursquare unveiled a new look, new logo, and most importantly they announced a new feature that will be a core focus of their business...