Blogger outreach is an important part of online marketing, but it consumes a lot of time, effort, and resources. A lot of promising enterprises fail simply because they fail to make the right connections with influential bloggers. Let’s do a run-down of the things you need to do in a campaign:
- Do a Google search using a variety of related keywords
- Visit each blog to locate the contact information
- Enter the details on Excel
- Create and customize each email message for the bloggers
- Note the date you sent the emails on the spreadsheet
- Follow-up on the bloggers
- Update the spreadsheet (response vs. non-response)
Despite all your efforts, there is still no guarantee that the bloggers you contact will be responsive to your emails. PR firms and marketing agencies that are involved in online marketing have even set up specialized teams for blogger outreach. Just imagine, if you run two or more blogs, the amount of work you need to do to get links from other bloggers is astronomical. This task can cost tens of thousands of dollars each year, maybe more.
Many are looking for a solution that will streamline the process. For the past few years, Internet marketing agencies have tried to build in-house blogger outreach tools. This has led to a lot of wasted investments because few developers have the expertise to create a fully-functional blogger outreach tool that is user-friendly and effective. Now there is a solution. Enter GroupHigh.
GroupHigh is a subscription-based tool that has been professionally designed to connect you with industry-specific bloggers.
It is probably the best blogger outreach tool available right now. It can search, catalog, quantify, and connect the user with bloggers. GroupHigh also allows you to do the following:
- Search a database of 10 million blogs by keyword
- Filter blogs by traffic, PageRank, last activity, and other metrics
- Identify the blog’s Facebook page, Twitter handle, and URL
The ability to locate the social media popularity of a blog could be important for a variety of reasons. It can help you solicit feedback, promote products, and even get traffic. In today’s crowded social media landscape, tools that can boost efficiency can be priceless. Contact GroupHigh to get a walkthrough of its social media functions.
- Add blogs to GroupHigh’s database and let the tool gather information from the blog automatically
- Locate geographically relevant blogs to aid in local SEO optimization
The ability to find local blogs and websites is a feature that no other blogger outreach tool has. It is a first in the industry. The location-based element is an important feature for companies that target a specific region. It would also be beneficial for SEO and marketing agencies that have local business clients.
- Track the life cycle of all outreach efforts in the system
GroupHigh is sophisticated enough to track the entire life cycle of your campaign, and the results can be viewed on a user-friendly interface. Every email you send and every response you receive can be seen on the centralized database. You’ll also be alerted whenever new links have been added.
This eliminates the annoying duplicate emails that are inadvertently sent to the same person. Previously, bloggers might have classified your messages as “spam” because they received two or more emails that said the same thing.
GroupHigh is different from all the other blog outreach tools out there. It has all the functionality you need to conduct an effective and efficient blog research campaign in an easy-to-use interface.
Right now, GroupHigh counts public relation firms and social media agencies as its core clients, but ad agencies, SEO companies, and even Fortune 500 companies are starting to take notice. If you want to give your business an edge, it’s time to check out what GroupHigh has to offer.
Our verdict? This platform definitely takes the pain out of blogger outreach. GroupHigh frees up your time so it can be used elsewhere.
Subscribe to SEJ
Get our daily newsletter from SEJ's Founder Loren Baker about the latest news in the industry!