You can reach key B2B buyers on social media, but without the right strategies and tactics in place on the right platforms, your social media efforts can end up hurting your business. Here are some of the biggest social media marketing mistakes to avoid – and what to do instead.
At SEJ Summit Chicago, Brent Csutoras talked to Amy Vernon of The Daily Dot about how journalism affects her approach to social media and search.
Buffer examined over 100,000 accounts to figure out how brands have been sharing to social media over the past 12 months. Here’s how it broke down…
With so much that can be done with your social data, here are a few key metrics that can keep your marketing strategy grounded and focused.
Audi app Anchor launched weeks ago, but has already been gaining in popularity. Be an early adopter and learn the many brand benefits of this platform.
There are two clear period of opportunity stand out when it comes to social media marketing. Here’s what you need to know about the Law of Double-Peak.
There are several different indicators that you can use to pick the social networks that you should focus on. Here are four steps to help you.
Monitoring your competitors isn’t enough–you need to sit down and analyze the data. Here’s how you can conduct a social media competitive analysis.
Linguistics and language explains all the whys behind the social media updates we love. Here’s how to incorporate it into your marketing messages.
In this post, Ash Read shares some of the Buffer team’s experiences on building an audience alongside six key ingredients to successfully build an audience.
Here’s a handy cheat sheet that shows all the social media image sizes in one infographic– keep it handy!
Learn how to overcome the challenges of marketing to millennials from Mindy Weinstein of Bruce Clay Inc.
You can track all of your social media traffic, and you can track it for free: all you need are Google Analytics and a little bit of UTM codes.
When content spreads quickly and gets a lot of views, it obviously impacted the social media world for a period of time. So, how do social posts go viral?
Traction is what separates fledgling startups from international brands like Twitter, LinkedIn, Dropbox, Hootsuite, Marketo, HubSpot and PlentyofFish.
The increased importance of social signals towards the SEO end-game should prompt you to step up your social media presence everywhere.
If you’ve been looking to supercharge your social media strategy, you probably know a lot about the benefits of using images.
Do you remember seeing your first emoticon? The first documented use of “:-)” dates back to 1982, when […]
You won’t get awesome results overnight, but I promise you’ll get better social shares than you’re getting right now.
Most people think that in order to drive a positive social media ROI, big budgets are usually required. But that’s not always the case.