So we’ve decided to start doing a weekly video series on SEJ about things that are happening in the search marketing industry. We’ll be trying to relevant things that are happening and hot topics this past week. Let us know your thoughts on this in the comments below. If you’d like us to talk about …
Category Archives: Spotlight
Ho, ho, ho! Santa has agreed to accept a few last minute wish lists from the readers and contributors of Search Engine Journal. The little green elves of SEJ are ready to get back in the workshop and create something fantastic just for you. So, are you a small business owner that needs to learn …
What’s more valuable, the vast inter-relationships of all known factual knowledge or the interconnected set of personal relationships of one billion people? In many ways, that sums up the argument of Google vs. Facebook. To find the answer we need to look at both companies’ most important asset, information. Information is the true long-term strategic …
For many mobile industry analysts, T-Mobile seemed to be “going the way of the dodo”, but the world’s third-largest mobile-phone service provider now has an ace up its sleeve: the iPhone. No biggie, if you consider that many other carriers offer iPhones or support iPhones with their contracts, but a big deal if you think …
Last week Google announced their Top Contributors to the Google Help Forums. For those of you who have had a need of help, there’s a solid chance you may have run across one or more of the following helpmates over time. Some of these people have literally helped millions across the spectrum of Google products. Here’s a …
In the next couple of weeks, Search Engine Journal will go through some significant changes : more news when it happens, online marketing intelligence, new trends in SEO, search engine news, mobile search tendencies and even more SEO tips & expert insight. In other words, SEJ is maturing into more of a magazine, a community …
Let me start of by saying what a whirlwind the past 12 months have been. Where once I was a passionate college graduate eager for my chance to break in to digital marketing, I am now confident search professional constantly seeking ways to progress the industry and the great agency by which I am employed. …
The amount of traffic volume delivered via Google’s ‘Display Network’ is massive compared to that of its search network, which makes it a huge area of potential for advertisers. A point worth highlighting is that conversion rates are generally nowhere near as high as those that can be seen on Google’s search network, but does …
Have you seen a recent drop in your website’s traffic levels? Perhaps you’ve received a notification of unnatural SEO practices in your Google Webmaster Tools account? Unfortunately, SEO penalties can happen to any website, at any time. While it is possible to repair the damage incurred by these negative effects, it’s ultimately much more effective …
I’ve been working in the SEO industry for nearly 13 years as an in-house SEO professional, freelance SEO consultant and now as the owner of an SEO company. In that time I’ve dealt with just about every level of management possible from small business owner, to marketing director to company CEO and I have learned …