Jordan Kasteler has had quite the career. He was the Senior SEO Analyst at Overstock.com, a co-founder of Search and Social, the SVP of Content Development / Managing Partner of BlueGlass Interactive, Inc. the CMO at Steelcast and is now the Online Marketing Strategist at PETA. Jordan is extremely smart and has built a very [...]
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Need to build links to your websites in order to increase your traffic and improve your rankings? Well, there’s article marketing, social bookmarking, and – blah, blah, blah… Let’s face it – you’ve probably heard the same old link building strategies repeated ad nauseum around the net. So if you’re ready to try something new [...]
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Image Credit One important lesson from “The Checklist Manifesto” is the idea of creating checklists to guard against failures in complex situations. Investment manager Mohnish Pabrai studied his own investment failures as well as those of notable investors like Warren Buffett and ended up with a 70-point checklist, meant to keep himself from repeating the [...]
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On December 5, 2011, StumbleUpon launched their biggest redesign ever, which streamlined a huge amount of their code, along with a number of drastic changes that completely changed the way StumbleUpon looks and operates. Although most of the changes on the site where received positively, two changes came under criticism. This included the removal of [...]
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Everyone is different when it comes to interests, education, skill levels in different industries, etc. One of the biggest mistakes I see businesses and bloggers making is limiting their audience. If you want your content to do well or you want your sales copy to help you convert you have to write for multiple demographics [...]
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Starting a blog is pretty simple. Actually getting people to visit it is hard. It’s not enough to just create great content and hope they will come… Because they won’t. Today’s successful blogs dig into a deep bag of tricks that include SEO, design and analytics…and then combine these elements into ever more advanced tactics [...]
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Pinterest – the web’s latest social media craze, is a great way to build awareness for your blog or website. But as with most social media promotion techniques, your ability to influence others through your Pinterest presence is limited if you don’t have that many people following you in the first place. So today, we’ll [...]
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Growing the number of “Likes” on your company’s Facebook page isn’t just a matter of pride. In fact, the social proof generated by an active fan page can be incredibly powerful in building your brand’s authority and engagement. However, earning these votes of confidence isn’t as simple as just asking people to click “Like” on [...]
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Over the past 15 years starting a new business has become easier than ever before. The daily dread of horrible bosses, annoying red tape and ringing alarm clocks that force you out of bed before God gets up is forever behind you as you make that long-awaited jump to start your own online business. Your [...]
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I’ve recommended from the beginning that businesses should use Google+, but with the launch of Search Plus Your World, the web marketer’s game has changed… And getting that Google+ account is critical. WordPress Landing Pages Made Easy! by Premise But just having an account will not help you. You must optimize it to get the [...]
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Loren Baker
+Ann Smarty
Alan Bleiweiss
David Harry
Melissa Fach