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About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
HTTP/2 Rapid Reset DDOS Vulnerability Affects Virtually All Websites
Details of a DDOS vulnerability that affects virtually every modern server is publicly releases
How AI Search Will Impact SEO
This is how AI search engines are evolving and how SEO should respond to keep up
GA4 Unveils New Way To Redact Personally Identifying Information
Google published documentation on GA4 Data Redaction Feature, which is turned on by default for new properties
Google Discover Documentation Updated
Update to Google Discover documentation clarifies why Discover traffic cannot be relied upon
Emails Show Google Search & Ad Execs Working Together To Increase Ad Revenue
Emails between Ads, Chrome and Search executives uncovers scheme to increase ad revenues
Is E-E-A-T A Ranking Factor?
Google’s E-E-A-T is important for top rankings in Google. So how come some say they’re not ranking factors?
Google Completely Removes How-To Rich Results
Google is simplifying the SERPs by removing the How-To rich results from desktop and mobile search in all languages
Google September 2023 Helpful Content Update – Changes To The Algorithm
Google’s September 2023 Helpful Content Update contains two algorithm changes that affect how sites are ranked
Mark Zuckerberg’s Remarks To Senators Promotes American AI Dominance
Mark Zuckerberg’s remarks to Senate promotes a government-corporate alliance as a way to maintain American leadership in AI technology
Microsoft Research: Generative Retrieval For Ranking Answers
Research paper explores a new conversational question answering model to retrieve and rank relevant passages
New Open Source LLM With Zero Guardrails Rivals Google’s Palm 2
Hugging Face releases Falcon 180B, an open source LLM with zero guardrails that rivals Google’s best LLM, Palm 2
Google Updates Crawler Documentation To Fix A Typo
Google updated official crawler documentation to fix a typo in a user agent string that could cause errors in crawler identification
OpenAI CEO Sam Altman Discusses Ethics & Global Scale Of Changes AI Brings
Sam Altman on ethics that will define AI, importance of access to GPT-4 even if it’s used in ways he disagrees with
WordPress Interview: How SEOs & Publishers Can Improve WordPress
Interview discusses how SEOs, Affiliates and Publishers can get inside of WordPress and make it better
Google Confirms Google Sites Are “Not Ideal For SEO Purposes”
Google’s John Mueller offered advice about the use of Google site for SEO purposes.
Google On Right Way To Do Paid Guest Posts
Google’s John Mueller suggests a better approach to paid guest posts
WordPress Metform Elementor Contact Form Builder Plugin Vulnerability
WordPress contact form builder vulnerability affects up to +200,000 plus installs requires trivial subscriber user role to launch attack
Google’s Experimental Feature Makes Webpages Faster
Google’s experimental feature, available in Chrome right now, makes webpages load faster than ever
Forminator WordPress Plugin Vulnerability Affects Up To 400,000+ Websites
Critical vulnerability rated 9.8/10 affects Forminator WordPress Contact Form installed in over 400,000 websites
WordPress Releases Free Course On Building & Monetizing Membership Sites
WordPress releases a free course that teaches how to create a membership site and start earning cash
Google Updates PageSpeed Insights With Lighthouse 11
Google updated the technology that powers PageSpeed Insights
Google On How Googlebot Handles AI Generated Content
Google’s Martin Splitt discusses AI Content in the context of quality control at the time of crawling and rendering
6 SEO Concepts To Focus On Right Now
Search engines constantly change how they rank websites. Improve your SEO with these 6 up to date concepts.
WordPress Announces 100-Year Domain Names
WordPress announced that it is offering 100-year domain name registrations, available right now
Google Is Now Indexing CSV Files
Google now indexes CSV files. This is in addition to previously using them via structured data for enhanced search appearances
Google Workspace Announces AI-Powered Security
Google announces AI-powered security for their Workspace suite of tools
Google Answers Question About The “Impact” Of ARTICLE Semantic HTML Element
Google’s John Mueller explains the purpose of the ARTICLE semantic HTML element
Threads: What Is The New Social App From Instagram?
What is Instagram’s Threads app and is it a better way to X-Twitter?
Google Answers If Noindex Is Okay For Altering Sitelinks
Google’s John Mueller answers whether it’s okay to use the noindex tag to remove an unwanted page from the sitelinks