February 3, 2012
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There are loads of companies, be it small or large, itching to dive into social media platforms. But before you jump into the water, you need to ask yourself ‘do you really understand social media?’ Please don’t tell me “it’s basically registering on twitter or create a Facebook page.” No, it’s definitely not. Although they [...]

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Marketing Mayhem in the Hotel Booking Space

If there is any more dynamic and competitive marketing niche online than travel and hospitality, even the casual observer would have a hard time noticing it. If only there was a way to discern just where the many online business are headed. Well, maybe by noting some significant ones, along with their latest news, we [...]

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February 3, 2012 | 2 Comments | Read Story

What Marketers Can Learn from Procter and Gamble and Old Spice SEM

Procter and Gamble (NYSE:PG) made headlines with their recent cuts and pending layoffs. The reports have P&G cutting their marketing and 1,600 workers. Per the CEO Robert McDonald, “As we’ve said historically, the 9% to 11% range [for advertising as a percentage of sales] has been what we have spent… In the digital space, with [...]

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February 2, 2012 | No Comments | Read Story

How To Get Hired At A Top SEO Agency Part 4: What Not to Do in An Interview

See Part 1 and Part 2: What most applicants are lacking and Part 3: Rocking The Interview. The last question I asked our panel of SEO experts was “What is your best interview story Good, bad or funny?” Four of the five SEO experts told experiences of things that you should not do in an [...]

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February 2, 2012 | 3 Comments | Read Story

…Because Most SEOs Don’t Know What Strategy Means

There seems to be some confusion when people talk about SEO strategies that could lead to problems for your own efforts…and your clients. What’s interesting is this confusion seems to be created and sustained not by people who don’t know what they are talking about, but the very people who should know what they are [...]

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February 2, 2012 | 12 Comments | Read Story

Pinterest the Referral Giant: New Site Driving More Traffic than Google+, YouTube, and LinkedIn Combined [INFOGRAPHIC]

In addition to recently winning the Crunchie for Best New Startup of 2011, a new study by shareaholic is now indicating that Pinterest is driving more referral traffic than Google Plus, LinkedIn, and YouTube combined. The study, which examined aggregated data for over 200,000 web publishers with a reach of over 260 million unique monthly [...]

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February 2, 2012 | 2 Comments | Read Story

Leveraging Pinterest: How “Pinnable” Is Your Content?

You can’t get far online right now without coming across an article about Pinterest, the hot new visual bookmarking tool. Pinterest’s growth is explosive, and content creators and “brands” are scrambling to figure out how to “leverage this channel” (hate the buzzwords). Most advice focuses on creating a presence on Pinterest and pinning your own [...]

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February 1, 2012 | 9 Comments | Read Story

Illegal Anti-Poaching Policy: Google, Apple, and other Tech Giants Face Lawsuit

Although seven technology giants from Silicon Valley requested the district court dismiss a lawsuit that alleges anti-poaching deals, U.S. District Judge Lucy H. Koh stated yesterday that the companies must defend themselves from the plaintiffs’ complaints. The seven companies, Apple, Google, Intel, Adobe, Intuit, Lucasfilm, and Pixar, allegedly entered an illegal agreement to not recruit [...]

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February 1, 2012 | No Comments | Read Story

Interview with Chris Winfield about BlueGlass LA

As someone that has been to several BlueGlass events I have to say that the experience is extremely rewarding on many levels. The size of the conference gives you the ability to hang out with a small group of people for long periods of time. You not only get a chance to get to know [...]

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February 1, 2012 | 1 Comment | Read Story