The humble Title tag. One of the starting points of any on page SEO work. Maybe calling it humble is actually a little unfair, after all, this is arguably one of the most powerful on page elements a site can have. SEO and online marketing changes all the time, but the Title tag is an …
When you think back to how the world of SEO and link building has changed over the past 2 years, it’s absolutely amazing. Before the rollout of the original Penguin update and all of the webmaster warnings, link building was kind of a Wild West, with SEO managers throwing budget of whatever worked at the …
You may have noticed that the paid listings on Google have increasingly taken on the appearance of their organic cousins over the past few years. Whereas previously pay-per-click adverts were clearly distinguishable by their blue backgrounds, they are now set against an almost transparent yellow. Anyone who works off an LCD screen will have no …
It’s no secret that mobile optimization is becoming incredibly important for companies looking to expand their reach, but what many companies are beginning to realize is that it’s not out of the question to create an app. Although apps were once seen as a way to play games or check emails, there now seems to …
Sour Patch Kids. That’s what Google could be compared to with the Enhanced Campaign changes in Google AdWords. The sour in Enhanced Campaigns is the issues with targeting (mobile’s being shoved down our throats, and the tablet/desktop linking is cumbersome at best). But they are sweet by giving us upgraded ad extensions. These ad extension …
Google’s latest Porcupine update suggests you should be skeptical about what you read online today! So today for many of you that haven’t figured it out is April 1, 2013 or in other words April fools day. These are the Top 10 April Fool Jokes for 2013 in the Search and Marketing space. This ads …
Succeeding online takes some core elements. First, there is generating traffic. Second, there is site monetization. Third, knowing how to build a large audience base. Creating a large audience base is the pinnacle of online success. To really blow your audience up, you need to collect emails. Rich, online gurus have huge lists. Many possess …
Facebook believes they can change the way we search by offering a direct look into trends and information within our social networks. This vision has manifested itself into a product known as Graph Search. Facebook claims that this new product will “help users find people that share similar interests, explore your world through photos, and …
One of the secrets of the most successful bloggers is that they are prolific. Writing 1000 words a day is like brushing their teeth. It’s just part of a morning routine. While it may sound like a lot, once you get into the habit it’s really not that difficult. Every writer has a different way …
I love conference time. It’s a great way to get together with industry friends, acquaintances, and meet many new people. SMX West 2013 was not without some great information, however. Google continues to make changes to their algorithm. In fact, a big Panda update should have already hit. There are also plans to integrate Panda …
