As much as I love guest blogging for links, I think it’s important to diversify your backlink portfolio. Focusing on just one type of backlink creates a very contrived backlink profile which, if there’s ever a manual review to your site, can show ample proof of “Unearned Links”. Say hello to Giveaways. Not only can …
SEO is one of the most effective long term marketing strategies available to businesses that would like to increase their online exposure, but deciding who to hire for SEO work isn’t always an easy decision. Some SEO firms take shortcuts that can temporarily boost rankings, but harm your reputation in the long run. Others have …
When it comes to lists of SEO tools, you typically see the same names bounced back and forth. Today, I’d like to share some tools I use on a regular basis that you may not have in your toolkit just yet. The best part – they’re all perfect for SEO’s and businesses with smaller budgets. …
There’s nothing I enjoy more in the morning than waking up, getting me a delicious bowl of Shredded Wheat and putting on the idiot box to gaze at the daily doom report some people like to call the stock market. However, this morning, something struck me; these red and green lines tracking stocks are …
Whenever we talk about SEO, it’s always about the SEO team (no surprise there). However, it’s important to realize that other departments in your company might very well be able to help boost your optimization. Your sales team in particular is going to be a huge asset to you when it comes time to really …
One aspect of SEO reporting that’s relatively difficult for SEO professionals to explain to their clients is search engine rankings. Since rankings differ depending on myriad factors, a common question every SEO professional has heard countless times is “why do I see different rankings than what you’re reporting?” However, while top rankings have long been …
Undoubtedly, when you’re checking your rankings, you’ll find some interesting things happening with your content. I personally believe the activity of checking your rankings every day is a waste of time. Why you may ask? It is simply not an income generating activity. Your time will be better spent creating more content, networking, and keeping …
I spend a lot of time on Twitter cultivating relationships and trying to find new opportunities to grow my network. Over the last few months I have gotten into a pretty smooth groove and have developed a real focused system that not only gains me a boatload of new followers everyday but exposes me to …
Google Author Rank is a hot topic in both the content and search marketing industry. What is Author Rank exactly? While Google hasn’t officially said anything about it, Google’s chairman Eric Schmidt said this in his new book, “The New Digital Age”. “Within search results, information tied to verified online profiles will be ranked higher than content …
Today’s I’m going to show you how to ensure your on-page optimization doesn’t turn engines away. Let me first tell you a story. A friend of mine keeps his toothbrush in his kitchen. Thinking it peculiar, I inquired about it. He responded, “Do you keep your plates in your bathroom?” I thought this more quizzical than the …
