Part of creating good SEO is having a blog on your website, and part of having a blog on your website is having great content on that blog. This is where SEO writers come into play. Writers of course don’t have to be focused on SEO (that can be your job), but most writers who …
When a company first begins to grow, it makes sense to hire an outside agency. You need help, quickly, and you don’t have time to build your own team. You need a machine that is ready and set to hit the ground running, so turning to that third party agency makes sense (if only for …
There are many small business owners that try to find a balance between hiring an SEO agency and trying to do a few things on their own. It makes sense to want to have control over your website, and it makes sense to familiarize yourself with the process first so that you can hire a …
It’s incredibly important to get your business involved in local SEO, but businesses should not stop at just one search engine or one local listing service. If you’re a business owner, creating a presence on all of the different local outlets including Yahoo Local, Bing Local Listings, Yelp, and Google+ Local will only help you …
It’s hard to believe that this topic has never been discussed on Search Engine Journal, but it looks as though one of my favorite resources, The Short Cutts, managed to miss this blog. It has been the subject of discussion for many SEOs since day one, but it hasn’t taken long to realize that many …
It is no secret that social media is turning into quite the process. It’s becoming more and more important, so many different tools and advice columns keep popping up to help businesses and individuals stay organized and successful when it comes to this newer marketing effort. This has caused many companies to create a full-time …
Part of succeeding in any aspect of business is being efficient. Different tools and companies often create extra steps for you, and whether they mean well or not, it’s up to you as a webmaster to be able to see through what’s necessary and what’s just going to waste your time and cloud your vision. …
Many companies as well as clients have a difficult time accepting that they may have been the reason for an SEO failure. In most situations, the blame goes immediately to the SEO company, department, or expert, and rightfully so. These are the people in charge of making sure SEO succeeds, so these are the people …
Business success stories often focus on risk taking—the actual careful preparation and the fast beating I-don’t-know-if-this-will-work heart part of the story, however, is usually kept under wraps. It’s important to take risks in business, but risks don’t always pay off. Being nervous is natural, but being unprepared doesn’t usually get you where you want to …
Whenever we talk about SEO, it’s always about the SEO team (no surprise there). However, it’s important to realize that other departments in your company might very well be able to help boost your optimization. Your sales team in particular is going to be a huge asset to you when it comes time to really …
