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SEO Competition Report: Essential Checklist

There are mainly two questions your clients would want the competitor research to answer:

  • What are my competitors doing to be (more) successful (than me)?
  • Which (new) tactics used by my competitors can I consider for my link building?

Keeping that in mind you might want your report to also conform to the following criteria:

  • It should be well-organized and easy to understand;
  • It should contain only important information.

Here are essential steps to take when compiling the report on competitors’ link building tactics:

  1. Use your favorite backlink checking tools to compile the list of backlinks;
  2. Sort the links into two large groups:
    • Links to home page;
    • Deep links.
  3. Single out some notable tactics and create sub-groups, for example:
    • Directory links;
    • Sponsored ads;
    • Blog reviews;
    • Article distribution;
    • Press release, etc.

    (add a few example to each group).

  4. Calculate deep link ratio;
  5. Include your conclusions:
    • How the above link building tactics can be characterized (in a couple of words)?
    • What should be taken note of (Which tactics should be avoided? Which tactics might be considered and why)?
    • What tactics prevail?
    • What are the most frequent anchor texts used?

Anything to add? Please share your tips on competitors’ link building report.

Category SEO
Ann Smarty Brand amd Community Manager at Internet Marketing Ninjas

Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann’s expertise in blogging and tools serve as ...

SEO Competition Report: Essential Checklist

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