Community Moderation Tips for Avoiding a Toxic Culture
Tips for creating fun Facebook or Forum Communities with thoughtful moderation.
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
Google Offers 2 Tips for Improving Web Content
Google’s John Mueller offers advice on improving web page content.
18 Popular Link Building Tactics You Should Actually Avoid
Avoid wasting your resources on these 18 common link building tactics which do not result in a true link signal.
November Update About Links? Google Says Don’t Jump to Conclusions
Google’s John Mueller warns not to jump to conclusions that November Update was links related.
Google Losing Page Speed Battle – And Nobody Wins
Is Google’s 10 year campaign to increase the speed of the Internet not working?
5 Reasons Why Scholarship Link Building Fails
Five reasons why offering scholarships for links are a fail and can have unwanted consequences.
Dot Org Registry Sold to an Investment Firm
The dot Org domain registry has been sold to a for-profit investment firm.
DuckDuckGo Smarter Encryption Enforces HTTPS Routing
DuckDuckGo introduces Smarter Encryption, an open source initiative to increase secure browsing
Google Answers November Update Question
A publisher who followed Google’s Guidelines asked why they lost 40% of their traffic.
John Mueller Answers About Structured Data and Rankings
Google’s John Mueller answers whether structured data provides any ranking related benefit.
Recovery From November 2019 Google Update
Sites that have lost rankings have patterns in common.
Google Update Response Falls Short of Expectations
Google confirms update. Says it’s like other updates. But publishers feel differently about it.
Chrome May Warn Users of Slow Pages Before They Click
Chrome proposes to warn users of slow web pages and to reward fast pages. Slow pages face uncertainty.
Google Update November 2019
Strong evidence for a Google November 2019 Broad Core Update
New FTC Guidance on Influencer Endorsements
The FTC warned influencers they are required disclose endorsement information.
Bing Announces Link Penalties
Bing announced link penalties that target subdomain leasing, PBNs and other kinds of link spam.
Publishers Say Google Ranks Fake Review Sites
Publishers report that competitors are spamming Google with fake review websites.
Google Rich Snippets Image Bug Returns
Recipe bloggers report a return of Google’s rich snippets bug. Images in the SERPs are disappearing.
Twitter Cancels Political Advertising
Twitter CEO Jack Dorsey announces that Twitter will no longer accept political advertising. SEO community responds.
Google BERT Misinformation Challenged
The search marketing community debunks misleading BERT information.
Google Shows Paywall Content in Featured Snippets
Google says users should be able to click a featured snippet to read content. So why is paywall content there?
Facebook Announces Program to Help News Sites
Facebook introduces Facebook News, a way to balance needs of news organizations and Facebook members.
Google BERT Update – What it Means
Google BERT currently affects 10% of all U.S. English queries and featured snippets in 24 countries. This is what it means for SEO.
Google’s John Mueller On Link Velocity and Penalties
Google’s John Mueller answers if getting links too fast results in a link velocity penalty.
Coordinate Links and Content for Success
An approach to link building that integrates with content creation, where both influence each other for better results.
California Law Threatens Freelance Journalists
2020 California law impacts freelance journalists and in some cases content marketing by extension.
European News Lose Google Snippets Per French Law
A French law forced Google to remove snippets from European news sites in French SERPs. Snippets are now opt-in.
Create Google Assistant Actions with Structured Data
Google announces an easy way to create Google Actions for Google Assistant with structured data.
WordPress 5.3 Moves Closer to Valid HTML
WordPress 5.3 will bring it closer to valid HTML. Good news to those who value standards compliant HTML.
Is This Why Some Content Ranks in Google?
Suggestions for why some content ranks in Google. And why some does not.