Google: How Long it Takes for Disavow File to Affect Rankings
Google’s John Mueller explains how long it takes for a disavow file to eventually affect the search results rankings
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
WordPress Security Just Leveled-Up
An acquisition by the commercial arm of WordPress may hold the key to improving WordPress security
How an SEO Fixed a Weird Crawled Currently Not Indexed Issue
Google canonicalized a feed over the web page which triggered a Crawled Currently Not Indexed problem
Google Best Practices Page For Embedded Videos Updated
Google updated their Best Practices Page for Videos with new suggestion that helps get “maximum exposure” from hosted or embedded videos
Facebook Shutting Down Facial Recognition
Facebook announced it is shutting down it’s facial recognition technology company-wide within weeks
Does Comprehensive Content Build Trust?
Google’s John Mueller talks about the best way to write content and advises what to avoid
WordPress Plugin OptinMonster Vulnerability Affects +1 Million Sites
WordPress Plugin OptinMonster Vulnerability exposes publishers to full site takeover and threat of malicious downloads
WordPress Takes Steps to Achieve Performance Lead
New WordPress Performance Team plans bold steps for improving performance in WordPress itself and also Plugins and Themes
Title Tags are a Tiny Ranking Factor
Google’s John Mueller explains the status of title tags as a ranking factor and whether company name in titles has an impact
How to Fix Google Title Tag Rewrites
Google’s John Mueller suggested steps to take to fix title tags so that Google stops rewriting them
WordPress Facebook Feed Plugin Vulnerability Exposes 200,000+ Websites
Smash Balloon Social Post Feed WordPress plugin vulnerability exposes over 200,000 websites to Stored XSS vulnerability
Vulnerabilities Are Not an SEO Issue… Until You Get Hacked
Vulnerabilities are technically not SEO problems until the site is hacked and then it’s an SEO problem
Google Changes More Structured Data Requirements
Google updated the requirements for the HowTo, QAPage and SpecialAnnouncement structured data. The changes make the structured data simpler
SEO and Temporarily Out-of-Stock Product Pages
Google’s John Mueller shared four tips for dealing with pages for products that are temporarily out of stock
Google: Site Quality Can Cause Loss of Rich Results
Google’s John Mueller explains that site quality can affect whether or not Google shows rich results from a site
Core Web Vitals Winner: WordPress, Drupal, Duda or Wix?
The Core Web Vitals Technology Report shows which web publishing platform offers the best Core Web Vitals performance
Google Search Console Impressions Report and Continuous Scroll SERPs
Google’s John Mueller assessed how Search Console Impressions Reports may change because of the new Infinite Scroll Search Results
Google’s Priority Hints Improves CWV
Experimental Chrome HTML attribute can speed up Core Web Vitals scores
Does Content or Links Improve Trust with Google?
Google’s John Mueller pops the bubble on the idea that trust factors or trust metrics are used by Google
Google Offers a Definition of Quality Content
Google’s John Mueller offered a definition of what quality content means that is surprisingly different than what is commonly understood
300,000+ Installations of Catch Themes WordPress Plugins Vulnerable
Over 300,000 installations of 17 WordPress plugins published by Catch Themes LLC were discovered to have vulnerabilities
Free AI Content Optimization Tool by MarketMuse
Free version of MarketMuse content optimization tool brings AI and Machine Learning technology to small publishers
WordPress Cache Plugin Exploit Affects +1 Million Websites
WP Fastest Cache WordPress plugin vulnerabilities can lead to full site takeover and password leaks
What Google’s Indexing Looks like From Discovery to Ranking
Google’s Martin Splitt explains Google’s indexing process from discovery to ranking and where rendering fits into that queue
Google’s Centerpiece Annotation
Google’s Martin Splitt introduces the concept of Centerpiece Annotation and how different parts of a web page are analyzed and weighted
IndexNow Elicits Mixed Reactions Including Skepticism
Some in the search community feel IndexNow offers no value while others see it as the future of search indexing
Surprising Facts About E-A-T & SEO
Learn what you need to know about E-A-T and how to apply its principles to every webpage you publish, to benefit your SEO strategy.
Google Bowling: Tool Saves Advertisers from 3-strike Suspension
New Google tool called Bowling finds and removes ads that violate Ads Policy to help advertisers avoid account suspension from 3-strikes policy enforcement
IndexNow is a Major Change to Search Engine Indexing
IndexNow is an evolutionary indexing protocol that can radically change the way content is indexed by all search engines.
Google Changes Review Structured Data Requirements
Google updated the review structured data requirements. Failure to conform to new requirements could result in becoming ineligible for rich results