SEO professionals use Google’s Webmaster Guidelines to choose tactics and strategies that align with Google’s expectations. Here’s what you need to know about them.
Brian has been doing SEO since before it was called SEO, back in the days of 1998. Back then, SEO was known as “add-ons to web development,” and the marketing of the term was just beginning. SEJ’s latest Guide to SEO says the earliest beginnings of SEO saw its roots in 1997. Now, SEO has boomed and blossomed into a multi-billion dollar industry.
Proficient in website design, website development, and having tons of practical SEO knowledge and expertise, Brian’s skills run the gamut from SEO to digital marketing to website development. Brian now works as a Senior SEO Analyst, Senior SEO Strategist, and Lead SEO.
There are many reasons a site’s search rankings and traffic may drop, from technical on-site issues to off-site SEO. Use this checklist for diagnosis.
Your SEO audit must uncover any common technical SEO issues preventing your site from ranking. Here’s what to check for and how.
Regularly monitor website updates to ensure site mismanagement doesn’t cause issues later. Here’s how to identify issues that can occur in the process.
Your website content plays a big role in your SEO success. Here’s a checklist for auditing your website’s content, schema markup, and more.
Did you know that link remediation, link removals, and disavows should be a regular process? Learn how to take advantage of this critical SEO task.
Identifying duplicate content issues is a crucial part of your SEO audit. Here’s what you need to check for and how to do it.
When conducting an SEO audit, you also have to look at some page-level elements of your website. Here’s how to evaluate them.
Your domain name can indirectly impact your SEO performance. Learn the top domain-related factors you should be auditing and how to do it right.
There are many ways to optimize your website for local search so you can be found for multiple locations. Learn the complete process in this guide.
A/B testing is the process of setting up two versions of one page, and testing which page outperforms the other. Here’s how to do it.
Learn more about the SEO basics that will help you succeed this year.
Here are eight advanced tactics you can try to improve your WordPress SEO.
Want to reap the full benefits of your link building efforts? Tackle technical SEO first.
Here are the seven most important points you should consider when developing a successful in-house SEO structure.