SEO · Social Media

10 Deadly Online Marketing Mistakes

1unreachedgoals 10 Deadly Online Marketing Mistakes

I love authoritative titles…

These are the most horrendous 10 online mistakes you can make. Ever. And they’ll probably ruin your entire business.

I created a totally free video series about this- 10 videos, about 30 minutes of free info-tainment. That’s right, information and entertainment.

And if you’re an expert in PPC, SEO, Social media, and social media monitoring this isn’t for you. This is an overview for people who either have only one expertise, or are new to online marketing. Still, you may find a gem or two in the series even if you are an expert.

The 10 Deadly Online Marketing Mistakes

  1. Ignoring The 5 Steps of Optimization
  2. Not Learning & Adapting
  3. Not Using Analytics
  4. Putting the Cart Before The Horse
  5. Going After The Wrong Keywords
  6. Using The Wrong Strategies
  7. Not Combining Tactics Strategically
  8. Thinking Great Content Is Enough
  9. Not Testing & Improving
  10. Not Leveraging Your Productivity

alldeadlyvids2 10 Deadly Online Marketing Mistakes

But for this blog post, I’m going to give you some more details, because I believe in giving value everywhere- I’m not just going to tease you here and waste your time. So here’s the 30,000 foot view of a few of the tips:

Ignoring The 5 Steps of Optimization

Without a clear goal, you’re going nowhere.

Not Learning & Adapting

Last year’s best  techniques aren’t a competitive advantage this year.

Not Using Analytics

With a tool like Enquisite you can iteratively improve in a simple, manageable, efficient way.

Putting the Cart Before The Horse

Your potential is limited even if you just bought a domain name before doing keyword research.

Going After The Wrong Keywords

You need sweet-spot, relevant keywords.

Using The Wrong Strategies

PPC, Social Media, Email, and SEO should be prescribed based on the business’s state, resources, and goals.

Not Combining Tactics Strategically

If you’re not leverage PPC toward conversion optimization, or Social toward SEO, you’re missing out.

Thinking Great Content Is Enough

There are two other keys to success.

Not Testing & Improving

There are lots of extra processes that increase ROI.

Not Leveraging Your Productivity

This helps all your work get 3-5 times the results.

But that doesn’t nearly capture the value, results, and fun you’ll get from the video series. Check it out here.

 10 Deadly Online Marketing Mistakes
Brian is author of The Like Economy: How Businesses Make Money With Facebook and Facebook Marketing: Leveraging Facebook's Features For Your Marketing Campaigns, How to Get More Fans on Facebook, and LinkedIn For Business: How Advertisers, Marketers and Salespeople get Leads, Sales and Profits from LinkedInBrian has 12 years experience as a freelance consultant and digital marketing agency director. His hands-on business experience, cutting edge insights, background in improv and stand up comedy culminate in a keynote speaker, and social media trainer who leaves every audience not only entertained, but armed with powerful strategies and tactics.
 10 Deadly Online Marketing Mistakes

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9 thoughts on “10 Deadly Online Marketing Mistakes

  1. Good list. You can generate as much traffic as you want to your site, but if that traffic does not convert what good is it?

    Listening to what your web site is telling you and adapting regularly is half the battle! The other half is knowing how to convert a percentage of the traffic you are getting. Knowing how to do that is key.

  2. Thanks Brian for the list. For some reason I was drawn to the section of Using the Wrong Keywords. I think this might be one of the biggest fears of all SEO and SMM enthusiasts or even the experts.

  3. Yeah, thanks, I found some of my mistakes on the list. I am just a new internet marketer and this is a lot of help on me who is just a beginner.

  4. Totally right on. I like the mistake “don't put the cart before the horse.” I'm action oriented and have had to retrace my steps a few times and do a bit of work over again…great advice!

  5. I like the post very much as you have mentioned the the mistakes as well as given the solution for those to correct. I think this might be one of the biggest fears of all SEO and SMM enthusiasts or even the experts. Keep moving with this pace.

  6. Another great post, I think I'm becoming an avid of yours haha…you're message is very direct that makes me keep visiting your site for yet another informative article that surely rock my world :D … There are so much to learn. Thanks again.

  7. I like the post very much as you have mentioned the the mistakes as well as given the solution for those to correct. I think this might be one of the biggest fears of all SEO and SMM enthusiasts or even the experts. Keep moving with this pace.

  8. Another great post, I think I'm becoming an avid of yours haha…you're message is very direct that makes me keep visiting your site for yet another informative article that surely rock my world :D … There are so much to learn. Thanks again.