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On this week’s episode of Marketing Nerds, I was joined by Allison Fabella, the head of Global SEO for CareerBuilder (and SEJ Summit Chicago speaker), to discuss how SEOs can integrate their campaign goals with the goals and expectations of the c-suite.
A few topics we covered in our podcast include:
How to change c-suite expectations to better fit SEO project goals- Why it’s so important that your SEO strategy aligns with business goals
- How you can talk to the c-suite so you better understand each other
To listen to Marketing Nerds with Allison Fabella, Director of Global SEO at CareerBuilder, and Kelsey Jones:
- Download and listen to the full episode at the bottom of this post
- Subscribe via iTunes
- Sign up on IFTTT to receive an email whenever the Marketing Nerds podcast RSS feed has a new episode
- Listen on Stitcher
Think you have what it takes to be a Marketing Nerd? If so, message me on Twitter, or email me at kelsey [at] searchenginejournal.com.
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts!
Learn more and request a FREE invite to the next SEJ Summits in Miami, Silicon Valley/San Francisco, or New York City.
Featured Image: Created by SEJ
In-post Photo: Shuterstock
