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New on #MarketingNerds: How to Integrate #SEO With C-Suite Goals

New on #MarketingNerds: How to Integrate #SEO With C-Suite Goals

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On this week’s episode of Marketing Nerds, I was joined by Allison Fabella, the head of Global SEO for CareerBuilder (and SEJ Summit Chicago speaker), to discuss how SEOs can integrate their campaign goals with the goals and expectations of the c-suite.

A few topics we covered in our podcast include:

  • New on #MarketingNerds: How to Integrate Your #SEO Campaigns With C-Suite GoalsHow to change c-suite expectations to better fit SEO project goals
  • Why it’s so important that your SEO strategy aligns with business goals
  • How you can talk to the c-suite so you better understand each other

To listen to Marketing Nerds with Allison Fabella, Director of Global SEO at CareerBuilder, and Kelsey Jones:

Think you have what it takes to be a Marketing Nerd? If so, message me on Twitter, or email me at kelsey [at] searchenginejournal.com.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts!

Learn more and request a FREE invite to the next SEJ Summits in Miami, Silicon Valley/San Francisco, or New York City.

 

Featured Image: Created by SEJ
In-post Photo: Shuterstock

Category SEJ Show
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Kelsey Jones

Marketing Consultant, Owner at Six Stories & StoryShout

Kelsey Jones is a marketing consultant, writer, and owner of SixStories.com and StoryShoutNews.com. Kelsey has been in digital marketing since ...

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