If you speak to most writers, especially beginners, they will say writing content can be challenging.
There’s more to cultivating well-written content than putting together a couple of sentences.
It’s also more than recognizing the correct usage of there, their, your and you’re.
You should know there’s a strict methodology to write content better and faster.
You must first consider if the copy is going to persuasive or argumentative.
It must be meaningful and engaging, right?
Certainly, the copy should be accurate and thought-provoking.
But no matter what you decide to talk about, it must be easy to read and able to keep short attention spans interested.
Still, statistics prove most people only scan the material, drawing upon the highlights.
With this in mind, readability should be any writer’s objective.
What is readability? In short, it means readers must be able to understand what they are reading.
Any material, poorly written, will cost writers their audience.
But what if you have great content, and nobody is reading it? What can you do?
Write Content Better & Faster? Yes, Please!
If you want to improve your writing ability, you will want to slay a few skills first.
Start by defining the purpose of the content.
Decide if the content will require readers to take action and make the intent relevant.
When striving to become successful, you must act accordingly while inspiring others.
In addition, the information should benefit the reader as well as it must form trust and credibility.
Make sure your content is delivering the message right by using these 10 tips to write content better and faster.
1. Talk to Your Readers as If You Were Having a Conversation with Them
Ask questions to stimulate the thought process.
Use words your audience is familiar with.
However, this doesn’t mean fill your page with a lot of slang and turn others, who would otherwise read it, away.
Avoid being tactless and vulgar.
As a writer, you must realize everything you make public matters.
2. Make Transitions from Each Sentence & Paragraph Smooth
Arrange content in an order which is logical, starting with the most significant facts first.
This will help you to write faster and essentially, you’ll have a complete and straightforward copy.
3. If You Are Copywriting, You’re Only as Good as the Content You Copy
Only imitate the best writers and written material.
Develop a reading habit that soaks up the best writers in the field you are wanting to write about.
Learn their language and turn of phrase in order to build your own vocabulary in a way that is natural and anticipated by the audience you’re writing for.
4. Learn How to Write Kick-Ass Headlines
Headlines are critical to capturing a reader’s attention (or losing it).
Headlines are the reader’s first impression of your content.
It, too, should flow well.
Use a tool (e.g., HubSpot’s Blog Topic Generator) if you can’t come up with ideas on your own.
5. Layout Subheadings Before You Start to Write the Body
A clear order is the theme of a great writer.
When there’s organization, everything goes smoothly, don’t you agree?
Or at least, that’s the promise.
6. Write Eye-Catching Quotes, Images & Memes
Proving visuals work, most viral content comes with a meme or infamous image attached.
A relatable image encourages people to click on the image and share.
Picture what the right photo can do with this quote.
“To live a creative life, we must lose our fear of being wrong.” –Anonymous
The caption can be funny or profound. It’s what you make it.
7. Write Shorter Paragraphs & Sentences
This will improve readability scores.
Long sentences make it harder for people to follow.
Shorten run-on sentences and endless paragraphs.
8. Using Voice to Text Tools Helps Make Writing Easier
Back in the day, people were paid dearly for dictation services.
Now, it’s available on your smartphone and PC as a popular feature.
It allows you to transcribe and translate different languages, and add emojis and punctuation.
9. Write First, Then Edit
When you’re in the flow of things, don’t stop to make corrections.
Make improvements last.
Not everyone arrives at perfection the first time.
There’s no shame in revising content for maximum readability.
10. Use Tools to Edit the Content
Grammarly is by far the most used editing tool for professional writers.
Use it to check any type of marketing content assets you’re creating.
Practice to Develop Good Writing Habits
It takes time to write so focus on one issue at a time.
The struggle is real, but it doesn’t have to be.
There will be times when you feel defeat is near. But if you keep practicing, you’ll be successful.
Not every article has to be earthshaking.
Don’t make writing more difficult than it has to be.
It should, however, bring all the pieces of the puzzle together.
After you complete the research, write without stopping.
Worry about editing later. You may have to move sentences around, add punctuation and phrases to make the thought clearer and that’s OK. It’s why publishers have editors.
Don’t think you must come up with new and exciting information. Mostly, people want to validate what they are already thinking.
Don’t be afraid to back your claims with statements from authorities. In fact, you should. It shows credibility.
In addition, you should write with your personality in mind and your readers. Your readers will come to understand you and view you as a person.
This will certainly help when using social media as a means to communicate with your audience.
We as a people like to know there’s an actual person behind the scenes who think as they do.
More Content Marketing Resources:
- Create Great Content from the Start by Following These 3 Steps
- How to Create Better Content This Year: 3 Fun & Inspiring Ideas
- Top 15 Tools That Will Help You Create Better Content
Featured Image and In-post Photo: Created by author using Pixabay, CC0 License and Canva, May 2018.