Google’s John Mueller on Best Site Structure
John Mueller discusses how site architecture helps Google understand the meaning of a website and its pages.
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
I can be contacted at roger@martinibuster.com or use the contact form at: Martinibuster.com
I have presented at many search conferences over the past 20 years across the United States: Pubcon, SMX, and Affiliate Summit and have served as a Head Judge at the U.S. Search Awards.
Articles
Google’s John Mueller on How to Use Disavow Tool – Two More Times
Google’s John Mueller offered further advice on the best use of the disavow tool: Most people don’t need it.
Moz Domain Authority Update Will Devalue Link Sellers
Moz DA update may make it less popular with link sellers but significantly better for the SEO community.
Googler Explains Usability and User Experience Ranking Factors
Google Webmaster Hangout discusses the influence of user experience and usability as ranking factors.
Google’s John Mueller on Limiting New Pages from Ranking
Google’s John Mueller answered whether there are rules in place to limit new pages from ranking.
Google Lighthouse Update – Platform Packs Announced
Google announced a project to improve Lighthouse with CMS specific auditing feedback.
Googler Creates Game Based on Google Lighthouse Scores
Play the game AND audit a website with Lighthouse at the same time.
Facebook Privacy Updates and Interest-Based Ad Model
Facebook announced important changes related to free speech and privacy.
What is the Easiest Structured Data?
The search and developer community answers the question of which kind of Schema.org structured data is the easiest.
Google Discourages Use of Disavow Tool. Unless You Know the Bad Links
Google’s John Mueller stated that “vast majority of sites” do not need to use disavow tool.
7 Popular Link Tactics that Might Not Work
You may be surprised why some popular link building tactics probably don’t work.
How to Create Content that Ranks
A way of thinking about relevance that can put a new perspective on creating content that ranks.
Google’s John Mueller on Why Old Pages Outrank Fresher Content
John Mueller discusses ranking signals and why old pages can rank better than new pages.
Google’s John Mueller on Ranking for Featured Snippets
Google’s John Mueller discusses content used for featured snippets.
GoogleBot Not Indexing Right Pages? Google Offers 5 Ways to Fix
Google’s John Mueller offers tips and tool suggestions to improve site crawling.
EU Link Tax Suffers Stunning Setback
A controversial EU copyright law threatening livelihood of online publishers suffered a setback.
New Research Gives Clues About Links and Top Ranked Sites
Research from Eric Enge provides clues about the relationship of links and top ranked sites.
Google “Leaked” Lead Generation Playbook
A Google Lead Generation document has apparently been leaked. Make more sales and generate more leads with these tips.
How to Build Links
An updated approach to link building that reflects how search engines rank sites in 2019.
Coding Error Causes Google to Ignore Noindex Directive
Coding error causes Google to ignore a noindex directive. How to spot this error and prevent it from happening.
Google Knowledge Panel Hijack Explained
A nuanced review and explanation of the reported Google Knowledge Panel Hijack.
How to Create an AdSense Friendly User Generated Content Community
Five steps for cultivating or turning around a forum community so that it’s AdSense friendly.
Google AdSense Issues User Generated Content Warning
Google AdSense warns publishers to control User Generated Content… or else.
7 Factors to Consider Before Major Website Changes
Factors to consider before undergoing a major website update.
5 SEO Factors to Monitor in 2019
Five SEO factors may improve your SEO strategy for 2019.
Why New Pages Fluctuate in Google SERPs
A possible explanation for why new pages fluctuate even though Google updates on a continual basis.
“Secret” Google Playbook Shows How to Improve Ecommerce Sales
Google published a strategy book that’s a gold mine of data driven tips for increasing sales.
Google on Better Search Presentation with Videos
Google’s John Mueller discusses proper use of video content for better search presentation.
7 WordPress Vulnerabilities Discovered – What You Need to Know
WordPress announced seven vulnerabilities. Updating is recommended, though it may result in backward compatibility issues.
Vulnerability Reported in All in One SEO Pack
WPScan Vulnerability Database reports that the All in One SEO Pack plugin has a cross-site scripting vulnerability.