Matt G. Southern, Author at Search Engine Journal

About

Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, Matt specializes in gathering details, checking facts, and making complex subjects easy to understand. In addition to writing articles, Matt oversees strategy development for SEJ’s news department.

Articles

News
SEO

39% of SEOs Tackle Technical SEO First [DATA]

After conducting an SEO audit, the next step for a majority of SEOs is to tackle the technical side first.

3 min read
3.3K Reads
Oct 17, 2016

Google is Splitting its Search Index, Prioritizing Mobile over Desktop

Google is splitting its index of search results into separate versions for mobile and desktop, a change which will happen in the coming months.

3 min read
17K Reads
Oct 15, 2016

Find and Fix Errors in AMP Markup Code With Google’s New Testing Tool

Google’s new Accelerated Mobile Pages (AMP) testing tool gives site owners the opportunity to find and fix errors associated with AMP markup.

2 min read
1.1K Reads
Oct 14, 2016

Google Wants to Know Where You Are At All Times, According to New Patent

A patent granted to Google suggests the company has future plans to track where you are at all times of the day.

3 min read
1.9K Reads
Oct 12, 2016

Google Home Page Ad Reminds People to Register to Vote

With voter registration deadlines looming, Google is reminding people to register to vote in the US general election.

2 min read
552 Reads
Oct 11, 2016

News
YouTube

Google Wants to Help YouTube Creators and Brands Make More Money Together

Google has acquired a company called FameBit in an effort to bring in more revenue to the online video community.

2 min read
515 Reads
Oct 11, 2016

AMP Reaches Major Milestones Since Launching One Year Ago

One year later, the AMP project is well on the way towards achieving its goal of uniting people around a common cause.

2 min read
609 Reads
Oct 10, 2016

News
Tools

Convert Colors in Google Search Results with RGB to Hex Tool

Now you can convert colors from various web-based formats to another using a simple command in Google’s search results.

1 min read
908 Reads
Oct 10, 2016

Mobile Search on the Rise: Almost Half of All People Search Only on Smartphones [STUDY]

A detailed study released by Google reveals roughly 40% of people search only on a smartphone.

2 min read
3.8K Reads
Oct 6, 2016

Google Assistant is No Help When it Comes to Protecting Personal Data

Due to the very nature of AI and machine learning, using Google Assistant comes with a trade-off: your personal data

3 min read
434 Reads
Oct 5, 2016

Google Fights Fraud by Cracking Down on Plumbers and Locksmiths

Google is fighting back against fraud with an advanced verification process for plumbers and locksmiths.

3 min read
8.4K Reads
Oct 4, 2016

Google Home: Release Date, Pricing, and Top Search Features

Google Home gives you immediate access to Google Assistant whenever and wherever you need it. Find out when it’s available and how much it will...

2 min read
699 Reads
Oct 4, 2016

News
SEO

Google Tests Trending Searches and Instant Answers in Search Bar

Google has been spotted testing trending search results and instant answers right in the search bar.

2 min read
1.3K Reads
Oct 3, 2016

Careers
News

Get Google News in One Place: Company Merges 19 Blogs into 1 Unified Blog

Google’s official blog, now known as “The Keyword”, combines articles across nineteen separate company blogs in one place.

2 min read
2.1K Reads
Oct 3, 2016

Google Maps Maximizes Voice Search Capabilities in Latest Update

Google Maps has updated its mobile app with new voice search capabilities.

2 min read
828 Reads
Sep 29, 2016

News
SEO

Google Has Started Removing Penalties From Previous Penguin Updates

Google’s Gary Illyes has confirmed Penguin recoveries are happening now, and will be finished within the next few days.

1 min read
2.5K Reads
Sep 29, 2016

News
PPC

Google Continues to Rev Up Remarketing With Latest AdWords Innovations

Google continues to make remarketing an even more powerful tool for advertisers with the release new advertising innovations.

2 min read
2.9K Reads
Sep 28, 2016

Google’s iOS App Now Has Incognito Mode, + More in Latest Update

Google’s iOS app now has an incognito mode for private searching and web browsing.

2 min read
405 Reads
Sep 28, 2016

Google AdWords Introduces Cross-Device Remarketing

Cross-device remarketing for AdWords can help you target the same ads to the same users as they move between their devices.

2 min read
5.0K Reads
Sep 27, 2016

News
SEO

Google Testing New Schema Markup for ‘Science Datasets’

Google is testing a new type of Schema markup designed for scientific data to be more easily understood by search engines.

2 min read
1.1K Reads
Sep 27, 2016

News
SEO

Penguin is Now a Real-Time Component of Google’s Core Algorithm

Penguin is now running in real-time as a part of Google’s core algorithm. The update goes into effect today in all languages.

2 min read
11K Reads
Sep 23, 2016

Google Allo Keeps Messages Indefinitely, Raising Privacy Concerns

Google Allo, the company’s smart messaging app, may be a cause for concern when it comes to privacy.

2 min read
468 Reads
Sep 22, 2016

Google Displaying Vacation Prices on Front Page of Search Results

Google is now displaying vacation prices on the first page of its search results.

1 min read
703 Reads
Sep 22, 2016

8 Tips from Google on How to AMP up Your Content

With AMP pages now being indexed in Google’s regular set of search results, the pressure is on for publishers to adapt.

2 min read
2.1K Reads
Sep 21, 2016

Google Allo Available to Download on iOS and Android

Google Allo, the search giant’s much anticipated messaging app, is available to download on iOS and Android

3 min read
1.7K Reads
Sep 21, 2016

Accelerated Mobile Pages (AMPs) Now Indexed in Organic Search Results

Google is officially rolling out AMP pages in organic search results around the world

4 min read
4.1K Reads
Sep 20, 2016

News
PPC

Google Continues to Display Quality Score Data Until October 10

Google has pushed the date back to October 10th. That’s the new date when Google will be taking away quality score information for new and...

1 min read
2.0K Reads
Sep 19, 2016

How to Validate and Debug Accelerated Mobile Pages (AMPs)

Only ‘valid’ AMP pages are eligible to show in Google’s search results, which is why it is necessary to validate your pages before they go...

2 min read
2.8K Reads
Sep 19, 2016

Now You Can Move a Google Analytics Property Between Accounts

It’s now possible to move a Google Analytics property, or Analytics 360 property, between Google accounts.

2 min read
7.9K Reads
Sep 15, 2016

News
PPC

Google AdWords Upgrades App Campaigns & TrueView Ads

Google introduced two ad innovations that are designed to help people find more of what they want on mobile devices.

2 min read
1.0K Reads
Sep 15, 2016

[Expert Panel] Effortless Conversions: Close More Sales With AI Data

Up-To-Date Trends, AI-Driven Workflows, and Smarter Data Strategies for Q2

[Expert Panel] Effortless Conversions: Close More Sales With AI Data

Brand Performance Unlocked: Advanced Strategies for SEO and Marketing Synergy

High-Quality Conversions: How To Optimize Your Website & Boost Growth

From Conversations to Conversions: How Small Businesses Can Market Smarter

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