Google AdWords to Roll Out Rewording and Reordering for Exact Match Keywords
Within the coming months, Google intends to expand close variant matching with rewording and reordering for exact match Keywords.
About
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, Matt specializes in gathering details, checking facts, and making complex subjects easy to understand. In addition to writing articles, Matt oversees strategy development for SEJ’s news department.
Articles
Google Rolls Out Ads to Google Home, Then Promptly Removes Them
Google introduced audio ads to Google Home, which were promptly removed after public outcry.
So You Want to be a Content Marketer? You Better Know SEO!
According to the latest research, demand for SEO jobs is at an all-time high — but it’s the ability to write content that is the...
Founder Larry Kim Leaves WordStream to Build a New Startup
Larry Kim, founder of PPC software company WordStream, is leaving the company he’s been growing for over a decade to focus on building a new...
Google’s Share of Search Ad Market Projected to Grow to 80% by 2019
According to research firm eMarketer, Google is projected to hold 80% of the search ad market by 2019.
Google Increases Efforts to Filter Out Offensive, Upsetting, and Inaccurate Content
Google has updated its search quality evaluator guidelines with a section directing quality raters how to flag inaccurate, offensive, or upsetting content.
Google Releases Uptime, an App for Watching YouTube Videos With Others
Uptime, a collaborative YouTube viewing app developed by Google’s Area 120 incubator, has been released for iOS.
Google’s John Mueller Reminds: “We Make Changes Almost Every Day”
Google’s Webmaster Trends Analyst John Mueller reminds everyone “we make changes almost every day.”
Google AdWords Introduces Account-Level Call Extensions, & More Click-to-Call Updates
Google announced a series of updates to click-to-call ads this week, including a new design, new reporting capabilities, and account-level call extensions.
WordPress for Google Docs Lets Multiple Users Collaborate on Content in Real-Time
A new add-on for Google Docs allows multiple content creators to write, edit, and collaborate in real-time — then easily save as a blog post...
Google App Showing Trending News Cards on iOS and Android
The Google App for both iOS and Android has begun displaying “Trending News” cards along with “Related stories” carousels.
Google Brings One-Tap Google Assistant Access to its Allo Chat App
In the latest version of Google Allo users can call upon Google Assistant with a single tap.
Bing Ads Editor Now Available for Mac Users
Bing is honoring what is said to be its most requested Bing Ads feature with the release of Bing Ads Editor for Mac.
Google AdWords Price Extensions to be Shown on All Devices
It has been confirmed that Google AdWords price extensions are now eligible to be shown on all devices.
Google: New Industry Benchmarks for Mobile Page Speed
Google has released a new report illustrating the latest industry benchmarks for mobile page speed. How does your site stack up?
Yoast SEO Version 4.4 Now Available: Here’s What’s New
Yoast SEO, a WordPress plugin with over 3 million installs, has received updates to both its free and premium versions. Here’s what’s new in each.
Google Assistant Can Now Tell You About Slang, Beer, and Men’s Fashion
Google Assistant has been updated with a slang dictionary, a beer guide, and men’s fashion advice.
Google: How to Properly Close a Site For a Day
These tips outline the correct way to temporarily shut down a site without affecting its search presence.
Google Assistant Coming to All Android Phones Running 6.0 and Above
Google has revealed plans to release Google Assistant, the company’s AI-based voice assistant, to all smartphones running Android 6.0 and above.
Google Allo Chat App and Virtual Assistant Coming to Desktop
Google’s messaging app Allo, along with its built-in virtual assistant, is coming to desktop.
Google’s iOS App Returning Accelerated Mobile Pages (AMPs) in Search Results
Google’s flagship app for iOS can finally surface AMPs in search results.
Google Responds to Users Being Unexpectedly Signed Out of Their Accounts
Google has issued a public response to assure users their accounts have not been compromised.
Google’s Accelerated Mobile Pages (AMP) Account for 7% of Traffic to US Publishers
Adobe Analytics reveals AMPs account for 7% of traffic to top US publishers. This data is accurate as of December 2016
Google Site Search to Shutter on April 1, 2017 — Here Are Some Alternatives
Google will cease sales of its Google Site Search product on April 1, 2017. Current customers will still be able to use it until their...
HTTPS Pages on Front Page of Google Could Reach 50% by June 2017
HTTPs pages on the front page of Google search results could reach 50% by late May/early June 2017.
New Google My Business Guidelines State Virtual Offices Not Allowed for Service-Area Businesses
According to new Google My Business (GMB) guidelines, it is not acceptable for a service-area business to use a virtual location.
New Google Cooking Cards Spotted in Google Now
New cards have been spotted in Google Now which display recipe suggestions based on search history and previously read articles.
Google Upgrades Gboard for iPhone with Voice Typing, New Emoji, and More
Gboard, Google’s alternative mobile keyboard, has been updated on iPhone with support for voice typing, new emoji, and new languages.
Google Releases Tool to Help Filter Out Hurtful Comments Online
Google has released a new API for publishers which uses machine learning to filter out hurtful comments online.
Malie Ohye Bids Farewell to Google
Maile Ohye, former Developer Programs Tech Lead at Google, and repeat guest at SEJ Summit, has bid farewell to the search giant.