This article provides a definitive look at the deals Google, Bing and Yahoo! have in place with software and hardware companies and service providers listing all the high profile partnerships with details and links. It also discusses how these deals shape the landscape of the search scene, and whether Google should be worried about Bing’s …

Content Marketing has been remarkably exposed over marketers’ activities the last couple of years. However, companies seem to struggle upon the development of profitable content marketing strategies. That specific kind of content which takes into account both users and search engines in order to build high rankings in the search engine result pages and engage …

On January 24th 2012, the world’s fastest growing social media platform, Twitter, released a new mobile application that allows for the transference of short, precise video messages between brands and their followers. Twitter’s inclusion of video content will prove to be a pivotal asset in the process of strengthening brands’ relationships with their consumers, as …