PPC is a great investment, but it’s been difficult to know how effective we’re being. Mobile devices have changed the game dramatically. People are not using the internet the same as they used to. They’re also interacting with local businesses like never before. It’s important to know that there are different mobile conversions. They are:
- phone calls
- store visits
- downloading an appp
- purchases on mobile devices
- conducting research
A new calculator was released that helps us identify just how effective our mobile CPA’s really are. It’s free to use and in less than 30 minutes you can upload your data from your AdWords and have a much better understanding of how effective your CPA’s are.
In addition, it will show you how much each click is worth to you, the total value and help you know whether or not you’re obtaining a positive return on investment from your mobile advertising efforts.
Will you begin using this calculator?