Content marketing is undoubtedly a great way to promote your website, but the problem is that it’s – well – hard! Creating compelling content that engages your readers isn’t as simple as pressing a button or running an automated link building tool (of course, the things that are effective usually require more effort to complete!). …
Like losing weight, going back to school and so many other things in life, blogging is a project that most webmasters begin with the best intentions. We all know that business blogging can be a powerful way to connect with your audience and promote your site, which is why it’s tempting to start out with …
If you’ve studied digital marketing techniques at all, you’ve probably heard how important it is to compile a list of your customers’ email addresses at least a few times throughout your career. And indeed, having an email list can represent a huge opportunity for your company’s marketing initiatives. Once you’ve persuaded subscribers to share their …
The web’s most recent viral success – the Harlem Shake video – was notable for the way companies in all industries jumped on board with their own variations on this funny meme. But while these businesses certainly experienced a temporary boost in their overall traffic levels, the process of jumping on an internet meme is …
In a perfect world, building search engine referral traffic would be easy. You’d pull out your limitless marketing budget checkbook, call up the industry’s most widely-renowned SEO firm and sign on for the company’s “Platinum” package. Then, you’d sit back and wait for your new search visitors to start flooding your site, buying more products …
Digital marketing blogs are packed full of advice these days about how powerful of a strategy content marketing can be for your website’s promotional efforts. However, what they often fail to acknowledge is that all content is not created equal! Simply plastering your website with articles, product descriptions and other content pieces isn’t enough to …
If you’re like most digital marketers or website owners, you understand how important it is to target your website’s content to valuable SEO keywords – as well as how to use popular keyword research tools like the Google Adwords Keyword Research Tool in order to find the keyword phrases that best suit your particular website. …
Now that Google has gone from ten listings to just seven in many of its search results pages (SERPs), it’s even more important for webmasters to do everything in their power to make their listings stand out from the rest. If you’re relying on Google to figure out what to share in your SERPs snippet, …
We all know that all backlinks are not created equal when it comes to their relative SEO value. But given the sheer number of linking opportunities that are available, how can you even begin to determine whether or not a potential backlink is worth the effort or not? If you’re new to the process of …
If you have recently launched a new company, let me go ahead and introduce you to your new best friend … It’s SEO! The goal of search engine optimization is to get your website to appear in the search engine results listings whenever users enter certain phrases into their search boxes. For example, if you run …
