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Learn from Our Top 10 SEO Sessions & Master Classes at eSummit

Learn actionable SEO insights from top professionals in the industry. SEJ eSummit has keynotes, master classes, interactive sessions, and much more.

Learn from Our Top 10 SEO Sessions & Master Classes at eSummit

TL;DR: Register now for Search Engine Journal eSummit, happening on January 12-13, 2021.

If you are looking to drive more leads and revenue from SEO in 2021, eSummit is the place to be.

At SEJ eSummit, we have some extraordinary sessions lined up to help you get ahead of SEO.

You will learn what’s trending and how to take action to drive better results for you and your enterprise.

Driven by our passion to share actionable insights from the industry’s top SEO professionals we have industry-leading keynotes, interactive sessions, live networking, and Advanced Master Classes.

From the why, where, what, and how all eSummit sessions will deliver actionable insights to drive more traffic, capture more leads, and build more revenue.

Below are 10 structure learning topics and some insights into what you will learn in just 2 days!

1. How 2020 Changed the Course of SEO in 2021

In this live and interactive panel, join Izzi Smith and Loren Baker to discuss how search engines responded to what happened in 2020.

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  • How well did Google, Microsoft Bing, and the other major search engines do on consistently returning high-quality, relevant, accurate, and trustworthy content amid so many unprecedented challenges.
  • What new features Google rolled out throughout 2020, and which ones are worth adopting for your SEO strategy.

2. What Will SEO Bring for 2021

In this keynote, Lily Ray will share details on the fundamental shifts that took place in SEO in 2020, particularly related to the increased importance of E-A-T.


  • The latest and most critical trends for SEO in 2021.
  • What might be just a shiny trend that isn’t worth your time.

3. How to Use Your Search Data to Understand Your Customers Better

In this keynote, Wil Reynolds will show you how to turn siloed data into insights that will help your organization make faster and better decisions faster for revenue return.

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  • Why keywords, snippets, and competitor data are now more critical than ever.
  • How you can turn data into insights to make faster decisions.
  • What you can do to make faster decisions with accuracy and precision.

4. How Big Brands Approach Enterprise SEO

In this SEO session, Bartosz Goralewicz will show how to take a hands-on approach to optimizing Core Web Vitals.


  • How to improve and build an enterprise SEO mindset.
  • The best ways to optimize core web vitals.
  • How to obliterate website code debt.

5. What’s New with Google’s Core Web Vitals

In this SEO session, Bastian Grimm will dissect Google’s recently introduced core web vitals and offers hands-on solutions to the most common snags you might encounter while optimizing your site.


  • What is new with the introduction of Google’s core web vitals.
  • What problems you may encounter while optimizing your site(s).
  • How to combat problems with page speed.
  • How to get your optimization back on track.

6. How to Use New Ways & Metrics to Measure Web Performance

In this SEO session, Google’s Martin Splitt will go through the history of web performance measurements, where the new metrics come from, and how you can measure better.


  • Core web vitals – the why, what, and how.
  • How you can quantify website performance.
  • How core web vitals help measure performance.
  • How to use new ways and metrics to measure web performance.

7. How Featured Snippet Answers Are Chosen

In this SEO session, Bill Slawski will share a review of information about query dependent and query independent signals that determine how answers might be selected.

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  • Why and how are featured snippet answers chosen.
  • What are query dependent and query independent signals?
  • How answers are selected.
  • How and if this includes context-based information.

8. How to Diagnose the Cause of a Drop in Google Organic Traffic

In this SEO session, Marie Haynes will share intermediate to advanced strategies to help you to determine why traffic has dropped and whether recovery of that traffic is possible.


  • How to diagnose the cause of a drop in Google organic traffic.
  • What intermediate to advanced strategies are best to determine why traffic has dropped and whether recovery is possible.

9. How to Scale SEO for the Enterprise

In this SEO session, Jackie Chu will teach you how to automate everything from content workflows to tech SEO at companies of scale.

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  • How to scale your SEO efforts?
  • What distinguishes enterprise SEO from standard SEO?
  • How to get buy-in for your Enterprise SEO efforts.
  • How automation can help you scale and where it helps best.

10. How to Sharpen & Advance Your SEO Skills

In our SEO Master Classes, Keith Goode, Senior SEO Strategist at IBM, will take a deep dive into some advanced SEO strategies and tactics that take SEO performance a few steps further.


Using his URA SEO Framework+, Keith will show you how to organize your work to have the greatest impact across four key segments;

  • Usability: How to implement advanced technical SEO strategies and tactics that will enable you to lay a solid foundation for your site.
  • Relevance: How to structure your site’s content in a way that allows your writers to do what they do best while establishing your content for being relevant for the most competitive terms in your market.
  • Authority: How to take advantage of the collective link equity of your site to drive better results in the rankings, leverage your PR teams to drive awareness and coverage, and monitor your site for potential issues.
  • Planning, Reporting, and Enablement: How to organize and prioritize your open tasks to drive the fastest results with the least overhead. How to structure stories for the right audiences.

Get your eSummit ticket now.

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And There’s More

Outside of the panels and sessions we also have Ask an SEO panels and dedicated video chat areas for one-on-one networking.

View the full agenda here.

Make sure you also visit the Virtual Expo Hall to learn more from our amazing sponsors and learn how their technology and services can help you.

You will also gain access to special offers and receive expert guidance.

Learn from Our Top 10 SEO Sessions & Master Classes at eSummit

Learn how bring complete visibility into your calls, conversions, and conversation.

Learn from Our Top 10 SEO Sessions & Master Classes at eSummit

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Learn how to grow your brand with sustainable link building and strategic content.

Learn from Our Top 10 SEO Sessions & Master Classes at eSummit

Learn how to improve your enterprise link building and drive predictability and scalability.

Image Credits

Featured image: Paolo Bobita


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Danny Goodwin

Executive Editor at Search Engine Journal

Danny Goodwin is Executive Editor of Search Engine Journal. In addition to overseeing SEJ's editorial strategy and managing contributions from ... [Read full bio]

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