SEO & Blogger Part 3 – On Page Blog Optimization Techniques
Blogs are optimized using the same techniques as static websites. Keep in mind that a blog is simply another website. What works in the search engines for other sites will also work for optimizing a blog.
Blogger assists the blog writer by building in many optimization features, that enable a blog to compete in less competitive searches, even if no other optimization techniques are applied.
The blog title is important, and should be chosen carefully to reflect the topics and themes of the blog. Many blog titles are frivolous, and provide little search engine value. Including at least one important keyword in the title is recommended.
The title is important as it forms part of the URL sub-domain. Combining a keyword enriched title with the blog URL is often enough to compete for non-competitive searches.
As the regular posts are added to the blog, each one generates a unique page with its own URL. Since the blog title forms part of that URL, it’s important that it contain some keyword, as the blog title is at the front of the URL.
The individual page URL contains all of a short blog post headline, and most of some longer ones. For that reason, place the targeted keywords early in a blog post headline to ensure their conclusion. Blogger publishes the page URLs, with the headline words separated by dashes, in accordance with the Google preference for dashes over underscores.
The blog title tags are readily and easily changed in Blogger, to reflect any targeted keywords and phrases. Because the blog itself is a website sub-domain, altering the title tag is a very powerful option for any blogger to utilize.
The Blogger supplied templates are pre-written with h1, h2, h3, h4, h5, and h6 tags. The headings are placed in the heading tags automatically, providing an instant search engine advantage for the blog. The templates are fully CSS compatible and welcome both additional CSS and html coding.
Blogs are well crawled by the major and lesser known search engine spiders. Because the posts are so frequent, the spiders return to reindex the blog, on at least a daily basis.
By pinging the blog, which is notifying the specialized blog search engines and RSS aggregators of an update, the blog reaches a huge audience including media outlets. A good one stop multiple site pinger is Ping-O-Matic.
Three very powerful optimization tools are missing from Blogger templates, and would be very helpful in improving searches for Blogger hosted blogs.
One missing item is categories. Blogger users can’t place their posts into theme related categories. The ability of other blog hosts to provide categories gives those blogs a bit of a theme related SEO advantage. That is to say nothing of the benefit to the blog readers of neatly organized categories for related links.
Blogger doesn’t provide a related links feature that lets readers find additional posts on the same blog topic. Another benefit to readers, and to the search engines due to the loss of an internal link, is missed by Blogger.
A third issue is the lack of internal “tag” coding. Blogger users are required to write their own tag code for Technorati and other users of post tags for search. As embedded linked keywords, tags are also very powerful for creating themes in search engines.
There appears to be little, if any discrimination against Blogger and other free hosted blogs among the members of the media, and other blog RSS feed subscribers.
Wayne Hurlbert is the Editor of Blog Business World, specializing on blogs in business, marketing, public relations, and search engine optimization for successful entrepreneurs.