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Site Audits: Evaluating the SEO, UX, Content & Load Time of 4 Websites

Our panel explores the SEO, UX, content, and load time of four audience-submitted websites and shares tools site owners can use to improve their website.


Visit our #SEJThinkTank archive to listen to other SEJ Marketing ThinkTank webinars.

On February 4th, the SEJ Marketing ThinkTank hosted a live site audit webinar, which consisted of our team evaluating sites submitted from our audience, based on what they said they needed help with.

After we prepared, nearly 200 attendees joined SEJ founder Loren Baker, Executive Editor Kelsey Jones, CTO Slobodan Manic, and Head News Writer Matt Southern for an hour-long webinar exploring the SEO, UX, content, and load time of four audience-submitted websites.

Watch the full video below:


Our panelists mentioned some really great tools site owners can use to improve their website.

Here is a list, as well as a short explanation of what each tool is capable of.

Editor Note: The SEJ team isn’t affiliated with any of these tools. We just like them!


This tool allows you to compare your site to your competitors in terms of backlinks, keywords, and many other metrics. It’s a fantastic tool to use when developing your marketing strategy.

Google Webmaster Tools

This tool from Google is a priceless resource. It provides access to diagnostic tools, data, and tons more. Being free (as well as a favorite of other industry experts) makes it even better.

Schema Markup

This markup tool can give your SEO a boost. Read this post to find out more about what Schema is and why it matters.


Woorank is an SEO tool designed specifically for small businesses. During the webinar, Matt Southern used it to find out information on each site we audited, including in-depth reports on social, SEO, and social.

Screaming Frog

Matt mentioned this tool several times, particularly for finding broken links on your site. It also crawls your website and looks for many other issues. Plus it is free, which is always good!


This was the tool Loren Baker used to determine a sites authority and trust. It also gives information on backlinks, anchor text, and much more.

Join Us For Our Next Webinar!

5 Actionable Ways To Drastically Improve The ROI Of Your SEO Strategy

Join our upcoming webinar to learn how to effectively maximize the ROI of your SEO strategy through focus and prioritization of opportunities.

Category SEO Webinar

Danielle Antosz

Danielle is the former Features Editor for Search Engine Journal and the producer of SEJ Marketing Nerds podcast. She lives ...

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