Facebook has made it possible for users to see all ads a page is running.
This includes ads on Facebook, as well as Instagram, Messenger, and the company’s partner network.
Regardless of how the ads are targeted, all users will now be able to see all ads from all pages.
This information can be accessed by visiting any Facebook page and selecting “Info and Ads.” From there, users can see all ads the page is currently paying for. Users will also be able to report the ads if they see anything “suspicious.”
Facebook is clearly continuing its efforts to bring more transparency to to ads and pages.
“Giving people more information about any organization and the ads it’s currently running will mean increased accountability for advertisers, helping to prevent abuse on Facebook.”
The company goes on to explain that by shining a light on all ads, it may help root out those who are abusing the platform.
“The vast majority of ads on Facebook are run by legitimate organizations… But we’ve seen that bad actors can misuse our products, too. These steps are just the start — we’re always looking for more ways to improve. By shining a bright light on all ads, as well as the Pages that run them, we’ll make it easier to root out abuse – helping to ensure that bad actors are held accountable for the ads they run.”
Along with the ability to view all ads from a specific page, Facebook is letting users learn more about pages even if they don’t advertise.
This involves Facebook highlighting information that wasn’t easily accessible before, such as recent name changes and the date the page was created.
Facebook says it will be adding even more information to pages in the coming week.