Google’s John Mueller on BERT and Rankings
Google discusses BERT algorithm and how that fits into ranking web pages.
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
Google Site Kit WordPress Plugin Vulnerability
Critical vulnerability discovered in Google Site Kit WordPress plugin.
Links, AI & the Google May 2020 Update
Some are noticing link related patterns. MIT says the pandemic can disrupt AI algorithms.
Google May 2020 Update: What We Learned
New data from Google May 2020 Update shows contours of what is going on in the search results
Google Florida: The First Major Algorithm Update
A catastrophic Google algorithm update dubbed Florida hit the SEO world with a vengeance in 2003. Here’s why it still matters today.
Google Update and Search Console Lag
Google’s John Mueller on Search Console data lag during Broad Core Algorithm Updates
Elementor Pro Critical Vulnerability
Critical vulnerabilities in Elementor Pro allows hacker control of website
Google May 2020 Update – What We Know
Many industries rocked by Google May 2020 Update – What we know right now
Google on Using Quora for Links
Google’s John Mueller remarks on sites that use Quora for link building
GoDaddy Hosting Breach Undetected for 6 Months
GoDaddy Hosting security breach undetected for six months
ICANN Blocks Sale of .Org Domain Registry
ICANN blocked the sale of the dot org domain registry to a private equity group.
WordPress Vulnerability Update
WordPress issued a security update to fix 7 vulnerabilities
Ninja Forms Plugin Vulnerability
Ninja Forms WordPress Plugin patches a high severity vulnerability.
3 Ways to Measure Link Quality
Consider these three tips as a framework for thinking about what it truly means when we talk about quality links.
Why Google Ranking Correlation Studies are Unreliable
Why search results correlation studies are unreliable
Three Simple Ways to Improve Content
Three simple ways to improve content and make it better.
Facebook Coronavirus Emojis
Facebook introduces awkward Coronavirus Care Emojis
Link Building Fundamentals
Learn the fundamentals of how search engines may use links and best practices for cultivating links.
How to Handle Plagiarism
Strategies for dealing with plagiarism
Google Search Console Adds Copy URL Button
Google Search Console incremental improvement to workflow.
Google COVID-19 Marketing Strategy Playbook
Google’s COVID-19 Marketing Playbook gives businesses a framework for creating a marketing strategy during the pandemic.
Google Cutting Up to 50% of Marketing Budget
Google is slashing marketing budget by up to 50% in order to survive the financial downturn.
Google: It’s OK if Site Ranks for Adult Queries
Google says ranking for adult terms because of negative SEO does not affect normal queries
Consumers Value Reviews Over Credentials
Over a million transactions shows reviews influence consumers the most.
Site Updates and Winning in SERPs
Google’s John Mueller discusses how to update navigation menus and the affect on rankings.
FTC Crackdown on Fake Review Site
FTC settlement highlights ways some affiliate sites may be in violation.
Amazon Slashes Affiliate Payouts to as Low as 1%
Amazon slashes affiliate payout fees to rock bottom lows.
Google Says Being Different Helps Improve Rankings
Google discusses how the quality of being unique helps improve rankings.
Google Explains How to Remove Pages for SEO
Google’s John Mueller provides insight into removing non-performing content to improve rankings.
Google Suffers Major Defeat – Must Pay French Publishers
Google suffers a major blow at the hands of French regulators. Ordered to pay French news publishers.