SEO And The Taxonomy Of Topics
Creating content is easier and more precise when applying the concept of a taxonomy of topics to create authoritative content
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
Google Explains The Index, Follow Meta Tag
Google’s John Mueller explains how Google treats a meta robots tag that contains the index, follow directive
OpenAI Announces ChatGPT Team For The Workplace
ChatGPT Team is the future of AI integration into the workspace as a tool for increasing employee productivity
Google Alters Purpose Of SpecialAnnouncement Structured Data
Google’s revision of the SpecialAnnouncement structured data quietly changes what it was originally intended for
Google Clarifies Job Posting Structured Data Guidance
The JobPosting structured data guidance section on how to notify Google of changes to job webpages was updated
OpenAI: New York Times Lawsuit Based On Misuse Of ChatGPT
OpenAI claims The New York Times lawsuit is based on disallowed adversarial prompting attacks
Google Clarifies How Algorithm Chooses Search Snippets
Google clarified the search snippets guidance to show what the algorithm uses for the search results
AI Content Detection: Bard Vs ChatGPT Vs Claude
Research on AI self-detection abilities of Bard, ChatGPT and Claude reveals diverse performance scores and possible new ways to detect AI content
Complianz WordPress GDPR Compliance Plugin Vulnerability
XSS vulnerability in Complianz WordPress GDPR/CCPA Cookie Consent plugin installed in 800,000+ websites
Google: It’s Easy To Mess Up A Site Revamp
Google’s John Mueller answers question about SEO impact of UI & UX changes to a website
WordPress Google Fonts Plugin Vulnerability Affects Up To +300,000 Sites
WordPress Google Fonts Plugin vulnerability allows attackers to delete directories and inject XSS payloads
Are Homepages The Most Important To Google?
Do multiple statements by Googlers indicate that the homepage is the most important part of a website?
Tree Of Thoughts Prompting For Better Generative AI Results
Google DeepMind researchers published research on a prompting strategy called Tree of Thoughts that unlocks better results over other prompting methods
Google On Knowing If Best SEO Was Applied
Google’s John Mueller answers question about how one knows they did their best effort for SEO
Google Answers How It Handles A Specific Non-Standard Meta Tag
Google’s Martin Splitt answers how Googlebot handles the Prerender-Status-Code meta tag
Google On How Subdomain Caused Perception Of Indexing Issue
Google’s John Mueller showed how a subdomain caused a site to appear to have a problem getting indexed
WordPress Migration Guides Undermines Divi & Elementor?
WordPress developing guides to migrate away from Divi, Elementor
Why Google Recommends Hierarchical Site Structure For SEO
Google’s Gary Illyes explains the benefit of a hierarchical site structure for SEO
Google Search Overwhelmed By Massive Spam Attack
Google is hit by a spam attack that’s continued unabated for days, creating the perception that Google is helpless to stop it
Google Responds To Accusations Of “Stealing” Publisher’s Content
Google offered a surprising response to accusations of “stealing” content for rich results including for branded searches
Google Tag Manager Contains Hidden Data Leaks & Vulnerabilities
Researchers uncover data leaks, data collection consent enabled by default and security vulnerabilities in Google Tag Manager
Google Updates Spam And Ranking Systems Guidance
Google updated their guidance to clarify demotions based on non-consensual explicit imagery.
Is Your Company Blog Eligible For Google News?
Google’s John Mueller answers if a company blog can be eligible for Google News
Google Answers If Double Slash In URL Has SEO Impact
Google’s Gary Illyes answers the question about the potential SEO impact of a double forward slash error in the URL
Researchers Discover How To SEO For AI Search
Researchers tested multiple AI Search optimization strategies and shared which ones boost visibility
Google Forum & QA Structured Data Update Focused On Authorship
Authorship data is focus of Google’s changes to both the Forum and Q&A page structured data documentation
Zoom Privilege Escalation Vulnerability Via Improper Authorization
Zoom improper authorization flaw could lead to unauthorized access via privilege escalation
WordPress Starter Templates AI – Build A Site In 60 Seconds
Updated Astra Starter Templates with AI integration can create an entire website, including content and images
Google Answers If Domain Age Impacts Rankings
Google’s John Mueller answers if domain age has an impact on search rankings
Google Offers 3 Tips For Checking Technical SEO Issues
Google offers three tips identifying and solving technical SEO issues that impact indexing and ranking