Most web-savvy companies know well enough that having a corporate blog is good business. It adds unique content to the site, it builds credibility of the company and employees, and provides more lead-generating, sales-driving opportunities. So how do you CRUSH it with your corporate blog?
While doing some redesign planning on our own company blog, I ran into a great list of corporate blogs recently nominated for “Top Corporate Blog.” I decided to run through each of the nominees to pick out my favorite aspects.
*Disclaimer: I looked at structural, aesthetic qualities. Content quality is a whole different post.
5. Dachis Group
8. Exact Target
17. Ogilvy PR
19. Whole Foods