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What Makes An Award-Winning Corporate Blog?

Most web-savvy companies know well enough that having a corporate blog is good business. It adds unique content to the site, it builds credibility of the company and employees, and provides more lead-generating, sales-driving opportunities. So how do you CRUSH it with your corporate blog?

While doing some redesign planning on our own company blog, I ran into a great list of corporate blogs recently nominated for “Top Corporate Blog.” I decided to run through each of the nominees to pick out my favorite aspects.


*Disclaimer: I looked at structural, aesthetic qualities. Content quality is a whole different post.

1. SpinSucks

SpinSucks

SpinSucks

2. Brafton

Brafton

3. Brains On Fire

Brains On Fire

4. Compassion

Compassion

5. Dachis Group

Dachis Group

6. Disney

Disney

7. Edelman Digital

Edelman Digital

8. Exact Target

Exact Target

9. Flowtown

Flowtown

10. GFI

GFI

11. Griffin Technology

Griffin Technology

12. KISSmetrics

KISSmetrics

13. A Healthier Michigan

A Healthier Michigan

A Healthier Michigan

14. Hubspot

Hubspot

15. Ignite Social Media

Ignite Social Media

16. Network Solutions

Network Solutions

17. Ogilvy PR

Ogilvy PR

18. SEOmoz

SEOmoz

SEOmoz

19. Whole Foods

Whole Foods

20. Southwest Airlines

Southwest Airlines

Southwest Airlines

Southwest Airlines

Scott Cowley
Scott Cowley is an SEO consultant by night, marketing PhD student by day. He was previously head of SEO at ZAGG and SEO manager at SEO.com. He speaks and writes frequently about social media and digital marketing.

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6 thoughts on “What Makes An Award-Winning Corporate Blog?

  1. Great post, Scott. This is like a big infographic with everything you’d ever need to make an awesome blog, that not only engages people, but produces leads.

  2. Thanks for sharing the information! I love the one that displays all the auther bio pages. I think it’s important for readers to be able to learn a little bit about who’s writing the blog.

  3. brilliant post) as usually though…. i even cant imagine how much information you should work out to creat an article like this one) appreciate your efforts!