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What Makes An Award-Winning Corporate Blog?

Most web-savvy companies know well enough that having a corporate blog is good business. It adds unique content to the site, it builds credibility of the company and employees, and provides more lead-generating, sales-driving opportunities. So how do you CRUSH it with your corporate blog?

While doing some redesign planning on our own company blog, I ran into a great list of corporate blogs recently nominated for “Top Corporate Blog.” I decided to run through each of the nominees to pick out my favorite aspects.


*Disclaimer: I looked at structural, aesthetic qualities. Content quality is a whole different post.

1. SpinSucks

corporate blog 01 What Makes An Award Winning Corporate Blog?

corporate blog 02 What Makes An Award Winning Corporate Blog?

2. Brafton

corporate blog 03 What Makes An Award Winning Corporate Blog?

3. Brains On Fire

corporate blog 04 What Makes An Award Winning Corporate Blog?

4. Compassion

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5. Dachis Group

corporate blog 06 What Makes An Award Winning Corporate Blog?

6. Disney

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7. Edelman Digital

corporate blog 08 What Makes An Award Winning Corporate Blog?

8. Exact Target

corporate blog 09 What Makes An Award Winning Corporate Blog?

9. Flowtown

corporate blog 10 What Makes An Award Winning Corporate Blog?

10. GFI

corporate blog 11 What Makes An Award Winning Corporate Blog?

11. Griffin Technology

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12. KISSmetrics

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13. A Healthier Michigan

corporate blog 14 What Makes An Award Winning Corporate Blog?

corporate blog 15 What Makes An Award Winning Corporate Blog?

14. Hubspot

corporate blog 16 What Makes An Award Winning Corporate Blog?

15. Ignite Social Media

corporate blog 17 What Makes An Award Winning Corporate Blog?

16. Network Solutions

corporate blog 18 What Makes An Award Winning Corporate Blog?

17. Ogilvy PR

corporate blog 19 What Makes An Award Winning Corporate Blog?

18. SEOmoz

corporate blog 20 What Makes An Award Winning Corporate Blog?

corporate blog 21 What Makes An Award Winning Corporate Blog?

19. Whole Foods

corporate blog 22 What Makes An Award Winning Corporate Blog?

20. Southwest Airlines

corporate blog 23 What Makes An Award Winning Corporate Blog?

corporate blog 24 What Makes An Award Winning Corporate Blog?

corporate blog 25 What Makes An Award Winning Corporate Blog?

 What Makes An Award Winning Corporate Blog?
Scott Cowley is an SEO consultant by night, marketing PhD student by day. He was previously head of SEO at ZAGG and SEO manager at SEO.com. He speaks and writes frequently about social media and digital marketing.

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6 thoughts on “What Makes An Award-Winning Corporate Blog?

  1. Great post, Scott. This is like a big infographic with everything you’d ever need to make an awesome blog, that not only engages people, but produces leads.

  2. Thanks for sharing the information! I love the one that displays all the auther bio pages. I think it’s important for readers to be able to learn a little bit about who’s writing the blog.

  3. brilliant post) as usually though…. i even cant imagine how much information you should work out to creat an article like this one) appreciate your efforts!