Most web-savvy companies know well enough that having a corporate blog is good business. It adds unique content to the site, it builds credibility of the company and employees, and provides more lead-generating, sales-driving opportunities. So how do you CRUSH it with your corporate blog?
While doing some redesign planning on our own company blog, I ran into a great list of corporate blogs recently nominated for “Top Corporate Blog.” I decided to run through each of the nominees to pick out my favorite aspects.
*Disclaimer: I looked at structural, aesthetic qualities. Content quality is a whole different post.
1. SpinSucks
2. Brafton
3. Brains On Fire
4. Compassion
5. Dachis Group
6. Disney
7. Edelman Digital
8. Exact Target
9. Flowtown
10. GFI
11. Griffin Technology
12. KISSmetrics
13. A Healthier Michigan
14. Hubspot
15. Ignite Social Media
16. Network Solutions
17. Ogilvy PR
18. SEOmoz
19. Whole Foods
20. Southwest Airlines
Scott Cowley is an SEO consultant by night, marketing PhD student by day. He was previously head of SEO at ZAGG and SEO manager at SEO.com. He speaks and writes frequently about social media and digital marketing.
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Any idea on the plugins?
I agree. Is there anyway to get some of the information on the plugins that are being used by these companies?
Great post, Scott. This is like a big infographic with everything you’d ever need to make an awesome blog, that not only engages people, but produces leads.
Thanks for sharing the information! I love the one that displays all the auther bio pages. I think it’s important for readers to be able to learn a little bit about who’s writing the blog.
brilliant post) as usually though…. i even cant imagine how much information you should work out to creat an article like this one) appreciate your efforts!
This article is very informative.