Haven’t I told you Raven Toolset is a one-stop destination when it comes to all types of your web campaigns? This week I’ll show how to monitor your online reputations from the same handy dashboard.
Social Media Monitor is a service which lets you track what people are saying about you, your client, or your brand. It aggregates user generated content from across the Internet into a single stream of information.
Step 1: Add a search to track social media mentions
To track social media mentions you will need first to set up a search. For that click on “Media Monitor” which hides behind SOCIAL tab and then “New Search”. What you do next is:
- Enter a keyword or phrase for your search. It could be a client’s brand name, a competitor, or simply a service the website provides.
- Select the sources. The default choice is All Sources. However, you can refine your search results by selecting any of the options in the Source select menu. For example, selecting Microblogs will only alert you to new mentions on microblogs like Twitter.
- Turn on update alerts. If you want to be sent daily alerts for new mentions, click on the Yes radio button.
- Save your search by clicking “Add Search” button:
Step 2: Research social media mentions and analyze the sentiment
Based on your settings, the Social Media Monitor aggregates as many relevant results as possible. However, it’s designed for human interaction and requires the user to apply sentiment and filter out (and in some cases blacklist) sites that are irrelevant.
In the search results, you can:
- Scan and visit mentions (Each mention includes a title of the referenced Web page with a link to the page. If you click on the title, it will open a new tab in Firefox and take you to the page),
- Apply sentiment to a mention (You can use face icons to do that: if you want to designate a mention as negative, click on the frowning face. If you want to designate a mention as positive, click on the smiling face. When you click on a face, the background color of the mention row will instantly change and the Sentiment meter will be updated.)
- Hide a mention if it’s irrelevant (If a mention is not relevant, but the site itself could be relevant in the future, click on the Hide link.),
- Add a mention to the Link Manager (If a mention has a link to your website, you can quickly add a link record in the Link Manager by clicking on the Add Link link.),
- Blacklist sites that have mentions that are spammy or irrelevant (If mentions appear once or several times from a website that is spammy (scrapes content, auto-generated, etc…) or from a site that you do not want to see again, you can click on the ignore all results link. That will keep the website from appearing in future search results).
For visualization purposes, the search results contain a buzz graph that shows the frequency of recent mentions, a sentiment meter, and a list of results based on your keyword phrase and source.
Step 3: Get Alerted
For you to never forget to check the social media monitor, the tool will be sending system notices inviting you to go ahead and view the mentions:
