Tools

Tools to Evaluate Your SEO Competition

A while ago I discussed how you could manually evaluate your competition by comparing the key phrase inachor: and intitle: results. Today I’ll add a few online tools that can also be very helpful in measuring your SERPs competition.

1. Nichewatch (free) looks into top 10 Google results for a given phrase and lets you compare them by letting you compare:

  • their backlinks to the domain in Yahoo;
  • backlinks to the webpage in Yahoo;
  • Goolge PR of a domain and a page (both currently broken);
  • keyphrase occurrences on web page;
  • pages indexed of domain in Yahoo;
  • their rankings for allinanchor: Google rank;
  • rankings for allintitle: Google rank;
  • rankings for allintext: Google rank.

nichewatch Tools to Evaluate Your SEO Competition

2. Keyword difficulty tool (for SEOmoz premium members) will estimate the level of competition by looking into (for both Yahoo and Google):

  • page strength (calculated by another cool SEOmoz tool);
  • page backlinks;
  • domain backlinks;
  • domain age;
  • number of .edu and .gov links;
  • Alexa Rank
  • internal link ratio;
  • Del.icio.us links;
  • Technorati links;
  • DMOZ links;
  • Wiki. links;
  • Google PR.

seomoz keyword difficulty Tools to Evaluate Your SEO Competition

3. Compete.com (paid with several free searches) will also list your direct competitors for a certain keyword and some interesting additional info you will like:

  • site share – i.e. how much the site traffic relies on this keyword referral traffic;
  • the site average monthly search referrals.

compete com Tools to Evaluate Your SEO Competition

 Tools to Evaluate Your SEO Competition
Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as a base for her writing, tutorials and her guest blogging project, MyBlogGuest.com.
 Tools to Evaluate Your SEO Competition

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18 thoughts on “Tools to Evaluate Your SEO Competition

  1. For the better part of the last couple of weeks I’ve been working on a template for a comprehensive SEO Analysis to include some competitive analysis as well.

    I am totally going to borrow some of these ideas, I’ll forward you a sample of the template once I’m done.

  2. thank you for your analysis. i have also tried another tool that gives you more or less the same information as nichewatch and Keyword difficulty tool, its called seoquake and for me it works perfectly!

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  4. For a long time, I was thinking about getting SEOMoz’s keyword difficulty tool, that is until i read what you mentioned under point #2. Basically tools like SEOBook’s free firefox extension can tell me those exact same numbers. sure it does “add them up into a single score” but it’ll probably only take a minute you look at the top 20 sites and make an educated guess.

  5. How in the world do very useful posts like these get hidden from me for such a long time? :) I must not have searched hard enough. Anyway, I’m really very overjoyed at finding these tools now. Thank you Ann Smarty!