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Google Text Ad Click Share Rises Sharply In Some Verticals
An analysis of approximately 16,000 U.S. queries shows text ads increasing their click share by 7-13 points year over year.
The Science Of How AI Pays Attention
An analysis of 1.2 million ChatGPT citations reveals why AI favors front-loaded, entity-rich, definitive writing over traditional “ultimate guide” formats.
Google Lost Two Antitrust Cases, But Stock Rose 65% – Here’s Why
Courts ruled against Google, regulators push forward, and appeals loom. Here’s where every proceeding stands and what it signals for search and monetization.
Antitrust Filing Says Google Cannibalizes Publisher Traffic
Antitrust filing argues Google cannibalizes audience visits to sites it uses to power AI results.
25 Alternative Search Engines You Can Use Instead Of Google
Looking beyond Google for search? This list of 25 alternative search engines breaks down how each delivers results, data sources, and user value.
Google SERPs In 2026: Changes, Features & How To Boost Your Organic Traffic
Google’s SERPs are changing faster than most SEO strategies can keep up. Does AI Mode change which keywords are still worth targeting? Which SERP features...
Google AI Shows A Site Is Offline Due To JS Content Delivery
A site owner blamed Google AI Search for falsely reporting their site offline. The answer was a content delivery pitfall.
Google’s Search Relations Team Debates If You Still Need A Website
Google’s Search Relations team discussed whether you still need a website in 2026, and outlined when social, apps, or the web make sense.
Bing AI Citation Tracking, Hidden HTTP Homepages & Pages Fall Under Crawl Limit – SEO Pulse
The latest SEO Pulse examines AI citation dashboards, invisible homepage pitfalls, and what new crawl data means for technical teams.
Cloudflare’s New Markdown for AI Bots: What You Need To Know
Cloudflare launched Markdown for Agents, converting HTML pages to markdown automatically when AI crawlers request it through content negotiation.
The Classifier Layer: Spam, Safety, Intent, Trust Stand Between You And The Answer
Visibility in AI answers is gated long before ranking, and this article explains how Spam, Safety, Intent, and Trust decide who gets through.
From Performance SEO To Demand SEO
Rethink SEO’s role as AI shifts discovery into the answer and reshapes how demand, trust, and preference are formed.
Hidden HTTP Page Can Cause Site Name Problems In Google
Google’s John Mueller explains how a leftover HTTP homepage invisible to Chrome users can cause site-name and favicon problems in search results.
Synthetic Personas For Better Prompt Tracking
New research shows synthetic personas can improve AI prompt tracking accuracy while cutting cost and research time dramatically.
Google Can Now Monitor Search For Your Government IDs
Google’s Results about you tool now monitors Search results for government-issued IDs like passports, driver’s licenses, and Social Security numbers.
Should I Optimize My Content Differently For Each Platform? – Ask An SEO
This Ask an SEO explains how search, social platforms, and on-site content demand different optimization approaches without fragmenting strategy.
New Data Shows Googlebot’s 2 MB Crawl Limit Is Enough
New data shows that most web pages fall well below Googlebot’s two-megabyte crawl limit.
Why Your SEO KPIs Are Failing Your Business (And How To Fix Them)
Break the habit of reporting easy metrics and adopt KPIs that reflect how growth actually happens today.
7 Insights From Washington Post’s Strategy To Win Back Traffic
The Washington Post’s controversial strategy begins with a foundation, then adjusts based on what works.
Google Revises Discover Guidelines Alongside Core Update
Google updated its “Get on Discover” docs, adding page experience guidance and naming clickbait and sensationalism, alongside the February Discover update.
Discover Core Update, AI Mode Ads & Crawl Policy – SEO Pulse
This week’s SEO Pulse covers ranking volatility inside Discover, expanding AI ad inventory, and growing scrutiny of bot-facing content practices.
Google Shows How To Check Passage Indexing
Google’s John Mueller offered a simple solution to the question of whether a passage is indexed and is ready to rank.
Google Releases Core Update Targeting Discover Feed
Google has started a Discover core update. The rollout may take up to two weeks, with expansion to more countries and languages later.
The Shift From Search Sessions To Decision Sessions
AI Mode personal search points to a future where decisions happen inside the answer layer, and this article explains how to prepare.
Is Google Finally Cracking Down On Self-Promotional Listicles?
An analysis of recent Google ranking volatility shows how self-serving listicles may be undermining trust, reviews quality signals, and long-term SEO performance.
Is Your Internal Linking Helping Or Hurting Topical Authority? Ask An SEO
Learn how to evaluate internal linking structures to ensure they reinforce topical authority instead of weakening page relevance and intent.
Google Search Hits $63B, Details AI Mode Ad Tests
Google is testing ads in AI Mode as Search revenue grew 17% to $63 billion. AI Mode queries run 3x longer than traditional searches.
The Real SEO Skill No One Teaches: Problem Deduction
Bill Hunt shows how disciplined reasoning transforms SEO escalations into resolvable system behaviors rather than endless debates.
Information Retrieval Part 2: How To Get Into Model Training Data
Navigate the complexities of information retrieval and find out how to get into model training data for AI success.
Using AI For SEO Can Fail Without Real Data (& How Ahrefs Fixes It)
This post was sponsored by Ahrefs. The opinions expressed in this article are the sponsor’s own. If you’ve ever run into the limits of solo...