Ad fatigue causes your ad campaigns to become less effective over time. Here are 3 easy things you can do to ensure you’re not turning off your audience.
Inspired by Rachel Sprung’s recent post on pointless marketing metrics, here are some stupid marketing metrics that can harm your campaign.
Here’s Erin Sagin’s list of the top five outdated “best practices” that you should eliminate from your PPC repertoire immediately.
If you’re not accounting for phone calls, you’re missing an entire category of data required to optimize paid search ROI and justify your search budget.
PPC can suck the life out of you if you’re wasting time on elements that don’t matter. Here are seven AdWords shortcuts to get awesome results in less time.
Here is a list of five ways to boost Google AdWords campaigns results instantly with the Pareto Principle, or 80/20 Rule.
Solve a problem, make it personal, and go mobile – that sums up the secret of success for every landing page. Jump in to learn how you can do these!
It’s high time to buckle down and figure out what PPC advertisers can do to nail down more from their mobile advertising endeavor.
When you use retargeting, though, there’s one name that comes to mind — AdRoll. But there’s a new player in town. And, it’s name is Meteora.
Call Only Campaigns are quick to set up and can boost conversions. This is a tutorial with screenshots on how to get started with call only campaigns.
SaaS marketers, listen up! Check out these few PPC tips to incorporate into your paid search efforts and start attracting the traffic that matters.
We already know that Google Shopping Campaigns work great for e-commerce companies. But how about for beginners?
Google Seller Ratings have been around for several years. The newer phenomenon is its usage skyrocketing since their initial availability. Why the surge?
Getting ahead of the curve can give you the competitive edge to outperform your competitors. Here are 7 new AdWords features you should check out this year.
A strong, healthy PPC campaign for lead generation isn’t about impressions or traffic, it’s about the cold, hard cash that gets generated from it.
Want to improve your PPC campaign and boost conversion rates? Are you ready to learn some useful landing page lessons? Let’s jump right in.
Big news: Google has announced a new AdWords Upgraded URLs format to give advertisers more features/options and save […]
A variety of changes to the services offered by Google and Bing will impact their pay-per-click (PPC) advertising […]
We saw a lot of valuable Google AdWords features being released in 2014. This January isn’t short of […]
Creating a mobile-friendly landing page is no simple feat. For starters, you need to cram all of the […]