Digital marketers have received a set of shiny new tools this fall. Let’s dive into the 5 most thrilling new paid ad features announced.
Psychology can provide the insight you need to better understand what makes your audience click, signup or buy.
For marketers, there’s no better way to create a sense of urgency than to send prospects to a persuasive event landing page.
I think advertisers who are scared of remarketing are either using remarketing all wrong, or have a poor understanding of the awesome power of remarketing.
Does your business use paid search for its B2C lead generation? Bring your search advertising campaign to the next level with these seven strategies.
Ad fatigue causes your ad campaigns to become less effective over time. Here are 3 easy things you can do to ensure you’re not turning off your audience.
SEJ’s Brent Csutoras speaks with John Brown, Google’s new Head of Publisher Policy Communications.
Last week, Mark Irvine reported on a new AdWords Customer Match. Read on to see why you NEED to start using this feature right now.
Use this blueprint to write killer AdWords ads, just like the pros.
Inspired by Rachel Sprung’s recent post on pointless marketing metrics, here are some stupid marketing metrics that can harm your campaign.
Over the next few weeks Google will be rolling out ad targeting by e-mail address.
I’m constantly on the lookout for new tools, tips, and tricks to make Google AdWords perform better for […]
Here’s Erin Sagin’s list of the top five outdated “best practices” that you should eliminate from your PPC repertoire immediately.
If you’re not accounting for phone calls, you’re missing an entire category of data required to optimize paid search ROI and justify your search budget.
80% of people don’t leave their house without their smartphone. Therefore, it’s worth trying to optimize your PPC campaigns for inbound phone calls.
Google is releasing buy buttons where searchers can buy directly through the SERPs, but what does this mean for your e-commerce site?
I decided to write this post after I started teaching my daughter to write last week. Since I […]
Marketers seeking PPC tips often overlook the fact that AdWords is just one element in their overall marketing campaign. You need everything to work …
PPC can suck the life out of you if you’re wasting time on elements that don’t matter. Here are seven AdWords shortcuts to get awesome results in less time.
With mobile search on the rise, it’s important you construct your mobile marketing ads and landing pages with this in mind.