Inspired by Rachel Sprung’s recent post on pointless marketing metrics, here are some stupid marketing metrics that can harm your campaign.
Over the next few weeks Google will be rolling out ad targeting by e-mail address.
I’m constantly on the lookout for new tools, tips, and tricks to make Google AdWords perform better for […]
Here’s Erin Sagin’s list of the top five outdated “best practices” that you should eliminate from your PPC repertoire immediately.
If you’re not accounting for phone calls, you’re missing an entire category of data required to optimize paid search ROI and justify your search budget.
80% of people don’t leave their house without their smartphone. Therefore, it’s worth trying to optimize your PPC campaigns for inbound phone calls.
Google is releasing buy buttons where searchers can buy directly through the SERPs, but what does this mean for your e-commerce site?
I decided to write this post after I started teaching my daughter to write last week. Since I […]
Marketers seeking PPC tips often overlook the fact that AdWords is just one element in their overall marketing campaign. You need everything to work …
PPC can suck the life out of you if you’re wasting time on elements that don’t matter. Here are seven AdWords shortcuts to get awesome results in less time.
With mobile search on the rise, it’s important you construct your mobile marketing ads and landing pages with this in mind.
PPC audits are essential when starting out with a new client or account and should also be a regular part of your account management.
Affiliate marketing isn’t a new trend. But, with advances in technology, this may be time to give affiliate marketing another look.
The new “Purchases on Google” feature was announced, along with a number of other notable improvements.
Here is a list of five ways to boost Google AdWords campaigns results instantly with the Pareto Principle, or 80/20 Rule.
Ratings and reviews on Google My Business are about to become an important revenue driver, as they can now be shown in Google Ads using location extensions.
Advertisers who want as successful AdWords campaign in this mobile heavy, always connected world, need to capture user’s in these micro-moments.
If there’s one way to grow your business, it’s A/B testing. In this case study, Steven Macdonald explains how a free trial A/B test increased revenue.
Solve a problem, make it personal, and go mobile – that sums up the secret of success for every landing page. Jump in to learn how you can do these!
If you’re a marketer, you should seriously consider implementing a retargeting campaign.