Matt Leonard currently directs SEO, SEM and Revenue Management for Cruise Critic, the world’s largest cruise site and part of the Trip Advisor Media Group. You can follow Matt Leonard on Twitter to keep up with his updates.
Twitter became my priority. It became my obsession. I should’ve been shutting down and enjoying a moment in life, a moment I can never get back. Instead, my mind was focused on how to condense the moment into 140 characters and share it. Looking back, I lost memories and failed to get the most out of many experiences because I was too busy thinking about how to share. I lost...
When the clock struck midnight on January 1st, I began running. It was a 5k run in Philadelphia, along the Schuylkill River, to be more specific. During this run, I passed a homeless man. Rather than running past him, I stopped. I gave him $100. Later that day, I stopped to think in greater detail about that incident. What was it that compelled me to engage him? I think the answer to that...
This is a story for the ‘Seed Man’. I do not know, nor do I have any affiliation with, the aforementioned ‘Man of Seeds’. However, if you read this Mr. Seedman, please feel free to use this strategy and profit from your increased traffic. Would Senor Seedman rather see a ranking like this (I know, #1, pretty good)? Keep in mind that the arrow pointing to ‘Results 1-10’ does have a...
How have companies with more than 1,000 employees been faring with employees and their social media use? According to multiple recent studies, it appears that many companies have encountered problems and these problems are escalating. Consider these results from a recent Proofpoint study examining how companies are managing their employees’ social media behavior: 17 percent disciplined an employee for violating blog or message board policies. Nearly 9 percent reported terminating an employee for such a violation...
The youth has spoken and their preferred method of communication is text messaging. Text ‘Perks’ to DUNKIN (386546) and you’ll make it a little less expensive to get your caffeine fix. Text ‘Start’ to ANGEL (26435) and expect exclusive discounts via text message on panties and the like from Victoria’s Secret (let’s not tell Mrs. Leonard). I’m sure you’ve seen hundreds of these text messaging campaigns and never knew what these funky 5...
One tactic frequently implemented successfully with Local SEO is the use of multiple URLs, or micro-sites. To help you better understand how this functions, I’ve chosen to use a real life example of a site network in current use that is neither affiliated with me nor with Search Engine Journal. To begin, allow me to say that I will not be writing about how to implement this. You...
When it comes to the translation of web pages, or making your website easily available in other languages, ‘Google Translate’ is a very useful tool. You may not even realize it exists, which would be because it doesn’t on the dot com Google. Rather, it’s available through Google UK, but has all the functionality you need. Simply visit Google UK and use the ‘more’ dropdown to find it. Here are...
Niche sites exist, by their own definitions, to fill the gaps left behind by their larger, less focused competitors. However, have those gaps really been left behind because the larger site is inept, or because their focus was in a different place all along? Enter PageRank sculpting. For years, large sites have focused PageRank flow to broader, more easily monetized, landing pages. They’ve sacrificed much of their deeper content to do so....
Twitter SEO can help you take one more step towards owning your online reputation. When people think of Twitter, they don’t usually think of it as a SEO or reputation management tool. Yet, when optimized correctly, a Twitter profile is yet one more URL that anyone can get to rank for their name. Here are 4 simple Twitter SEO tips to help your profile rank: 1. Optimize your title ...
If you’re a serious SEO, this is the post to show it in the ‘Comments’ below. The following example is a real world example, from a large site, and not for the faint of heart. Keep in mind that we’re looking for tips that work in the real world, not Utopia. If you work on a large site, or plan to, you had better be pretty good at creating formulas that...
Loren Baker
+Ann Smarty
Alan Bleiweiss
David Harry
