Pinterest

50 Things You Need To Know About Pinterest

Was there a site as dominating as Pinterest was in 2013? We don’t think so. Pinterest had a phenomenal year, and that’s putting it lightly. In fact, over the last couple of years, the image-bookmarking site has been one of the fastest growing sites ever. It’s increasing rate has even outpaced that of Facebook and Twitter.

While users have been getting a lot of inspiration from Pinterest, the site has also proven itself to be effective for business. In the world of e-commerce, Pinterest has been great at attracting viewers to your business and can help increase sales. How lucrative have those visual pinboards been? Well, the average e-commerce order placed by a Pinterest user is $179. Compare that to $80 for Facebook and $69 for Twitter, and you can easily notice that there’s money to be made.

If that fact wasn’t enough to convince you of the power of Pinterest, perhaps one of these 50 tidbits will change your opinion.

  1. It’s been estimated that 47% of online shoppers in the U.S. have made a purchase based on a recommendation via Pinterest.
  2. Pinterest grabs about 41% of e-commerce traffic, Facebook is at 37%.
  3. Unique monthly visitors: 25 million. By comparison, Facebook was 4th of all U.S. websites with over 150 million; LinkedIn ranked 26th with 39.6 million; and Twitter was 27th with roughly 37 million.
  4. Pinterest now generates over 400% more revenue per click over Twitter and 27% more than Facebook.
  5. As of July 2013, the total number of Pinterest users worldwide is 70 million.
  6. Pins that also include prices will receive 36% more likes than those which do not.
  7. Shopify Customers that have been referred by Pinterest will place an average order of $80. It’s only $40 for customers from Facebook.
  8. Users will spend 4.5 more time on Pinterest than Linkedin.
  9. There are 2.5 million monthly Pinterest pageviews.
  10. Pinterest attracts 1,090 visitors per minute.
  11. Out of the 20 million active users worldwide, 79% are from the U.S.
  12. Users worldwide: 70 million.
  13. The most popular pin categories are crafts, recipes and quotes. Other popular categories are wedding and fashion.
  14. ⅗ of boards are food related. In fact, in the U.S., 72% of consumers are more likely to share recipes on Pinterest than on Twitter or Facebook.
  15. The average user will spend just over 15 minutes on Pinterest per visit. Facebook users spend about 12 minutes, while Twitter users spend about 3 minutes.
  16. 93% of Pinterest users are women. Since half the world is female, this a huge market.
  17. The main demographic of Pinterest users are between the ages of 25 and 34, followed by the 35 to 44 age bracket.
  18. Pinterest is the 16th most visited website in the United States.
  19. Pinterest is most popular in the United States, followed by Canada, the UK and Australia.
  20. International traffic in 2013 has grown 125%.
  21. Over 1/5 of Facebook users are on Pinterest.
  22. Brands mentioned: 1550.
  23. 25% of Fortune Global 100 companies are on Pinterest.
  24. 90% of US online specialty retailers use Pinterest; that’s an 81% increase since 2012.
  25. The average US Pinterest user follows an average of 9 retailers on the site.
  26. China has roughly 320K users, however, more than 190K of them are registered as business users. This makes China the second country for Pinterest business accounts.
  27. Pinterest has reached 10 million users in 1/3 of the time it took Twitter to do the same.
  28. Less than 20% of images contain a face.
  29. Pinterest user Joy Cho has the most followers with some 13.8 million followers. Second is Maryann Rizzo with just under 10 million.
  30. Pinterest pins often have a half life of over one week. Compare that to 80 minutes for Facebook and only 5 to 25 minutes on Twitter.
  31. Pinterest users are well off. The average Pinterest user has a household income of over $100,000 per year. 10% of users have a household income under $30,000.
  32. 50% of US moms who use Pinterest would follow a brand if rewards were offered to them.
  33. 81% of U.S. women online trust Pinterest as a reliable source for information and advice.
  34. Over 80% of Pins are Repins.
  35. For 90% of brands, Pinterest is still not a focus.
  36. As of May, 2013: L.L. Bean -Woodland Creatures board has the most followers with 4,689,706; Better Homes and Gardens – Blogger Recipes We Love has the most repins with 1,021,643; Purex has the most comments with 5,115.
  37. Pins related to trending topics will see an average increase of 94% in click throughs.
  38. Americans share content on Pinterest 3 times more often on mobile devices than compared to desktop computers.
  39. The iPhone app launched in early March 2011 and brought in more than expected number of downloads.
  40. As of February 1st 2013, 59 of the Interbrand Top 100 Brands were on Instagram, with 69 on Pinterest.
  41. Pinterest is now the third most popular social network.
  42. Less than 1 percent of posts on Pinterest have a negative tone.
  43. Social media content shared on iPads:48% for Pinterest, 17% for Facebook, and 16% for Twitter.
  44. Tutorials, Guides and & DIY Pins see a 42% higher click through rate.
  45. Call-to-action pins can increase Pinterest engagement by 80%!
  46. The site has received $564 million in funding since its launch.
  47. As of October 2013, Pinterest is valued at $3.8 billion.
  48. Pinterest activity peaks at approximately 9 p.m., compared to approximately 11 a.m. for Facebook and Twitter. However, the best time to post on Pinterest is on a Saturday morning.
  49. Pinterest was the fastest social network to hit the 10 million visitor mark
  50. Paul Sciarra, Evan Sharp, and Ben Silbermann began developing Pinterest in December 2009 with the site officially launching in March 2010. Silbermann said he personally wrote to the site’s first 5,000 users offering his personal phone number and even meeting with some of its users.

Which stats stood out to you most? If you’re still on the fence about joining Pinterest, did we change your mind? And, if your business is already on Pinterest, how have you been doing?

Featured Image Credit: Roxanne Ready/Flickr
Sources: Work Reimagined, Wishpond, Shopify, Semiocast, Factbrowser, Social Media Today, Expanded Ramblings, Top Pinterest Users, Mashable, Business Insider

 50 Things You Need To Know About Pinterest
Just a typical guy that enjoys an ice-cold beer, pizza, sports and music. Since venturing into the blogosphere many years ago to discuss his favorite tunes, Al has been known to write for online publications by Alpha Brand Media, such as EveryGuyed and Search Engine Journal, to discuss everything and anything that matters.

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2 thoughts on “50 Things You Need To Know About Pinterest

  1. Thoroughly enjoyed the article and its content serves to validate the value of Pinterest in Social Media Marketing on a local level. The facts regarding income, gender, age and trending Pins gave me ideas on how to incorporate this media into our portfolio.