Last Wednesday, the SEJ Marketing Think Tank welcomed Rocco Baldassarre of Zebra Advertisement for a live presentation focused on getting the most out of Facebook through optimizing ads and testing.
Over the years, Rocco has tested more than 17,000 Facebook ads, which makes him an ideal source of information for using Facebook more effectively.
His presentation included information on:
- Why you should be using cross-channel remarketing
- How and why you should test images
- The benefits of segmenting your audience
- What a remarketing pixel is and how to set it up
If you have been considering using Facebook, but don’t trust it to convert, or if you are currently using the platform but aren’t seeing results, you will definitely want to check out Rocco’s presentation.
His 45-minute webinar offered a ton of great information and also included a 15 minutes Q&A session with moderator Kelsey Jones.
Watch the full recap video here:
Or, download Rocco’s slides here:
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A New Place To Look: Where Your Next AI Citations & Clicks Come From
Join us as Lisa Salvatore, Sr. Manager of Integrated Marketing at CallTrackingMetrics, walks through how to pull AEO insights, FAQ content, and real customer phrasing out of data your team is already collecting. Her colleague Brian Barranger, Sr. Account Executive III, covers what a qualified conversion actually sounds like, and how that evidence sharpens targeting, scoring, and the gaps and integration requests you route to your product team.
