Pinterest has released its 2019 Halloween report, which reveals insights into what people are most interested in this time of year.
The company notes that it has tens of millions of Halloween-related boards where content inspired by television and movies is heavily trending.
In addition to costumes and makeup, Halloween searches on Pinterest also include tattoos, games, art, weddings, and more.
Here are the top costumes searches by those identifying as female:
- Powerpuff Girls
- Stranger Things
- Harley Quinn
- 80’s costume
- Poison Ivy
- Alice in Wonderland
Here are the top costumes searches by those identifying as male:
- Super hero
- Mad Max
Top trending singles costumes:
- Alien +659%
- Gwen Stacy +446% (From Spiderman: Into the Spider-verse)
- Elton John +442% (From Rocketman)
- Space cowboy +359%
- Freddie Mercury +145% (From Queen)
Top trending BFF and couples costumes:
- Lilo and Stitch +1205%
- Timon and Pumba +154%
- Woody and Bo Beep +836%
- Velma and Daphne +274%
- Pulp fiction couples costume +384%
Top trending group costumes:
- Stranger Things +653%
- The Powerpuff Girls +379%
- The Lion King +283%
- Aladdin family costumes +176%
- Toy Story +151%
For even more data about the most popular Halloween content on Pinterest, including makeup, party, and food and drink ideas, see the full report here.
Also, see Google’s list of most popular Halloween costumes for 2019.