Facebook announced today several updates to Pages that are designed to help business owners better engage with their audience on mobile devices.
Facebook COO Sheryl Sandberg claims that the social network is the ideal platform for small businesses to build a mobile-web presence. According to the company, over 655 million people access Facebook exclusively via a mobile device. Across all devices, over 1 billion people visit Pages every month.
With today’s updates there are even more opportunities for business owners. Page owners can start using call-to-action (CTA) buttons on mobile. CTA buttons have been redesigned for mobile, with more prominent placement within a business’s Facebook Page.
In an effort to live up to the claims that Facebook Pages are the ideal web platform for businesses, new customization options have been added to make Pages feel more like websites.
Now Page owners can add new sections, such as Shop and Services, that provide new ways for businesses to promote themselves on Facebook.
The new Shop section will allow businesses to sell products directly from their Page via the Buy button that was released earlier this year.
At least for now, the new Shop and Services sections are exclusive to Pages that fall under the “Local Business or Place” category. These sections may also be useful to businesses in other categories, so we may see the feature rolled out more widely in the future.
In addition to these updates, the company also promises that a redesign to the layout of Facebook pages is on its way. Apparently, the new design will be focused around tabbed navigation so people can easily jump between various sections.
With Facebook going all-in on mobile expect more of these types of updates in the coming months