Facebook has further reduced the organic reach of brands and publishers in the news feed to emphasize updates of friends and family.
Understanding why people share content on Facebook will help you create content that is more likely to attract engagement, in the form of likes, shares, and comments. But simply relying on people to share your content isn’t the safest strategy.
You need to reach and attract new customers – and you also need to bring back people who may have visited your website not too long ago without converting.
If you haven’t already, it may be time to start using Facebook Ads.
More than a billion people log in to Facebook every day. Including your customers. While organic reach is always shrinking, Facebook has a staggering number of options to ensure your target audience sees your content.
Many people have tried Facebook Ads but declared them a failure. Targeting on the platform can be complex for novice advertisers. But if you get a high enough click-through rate, Facebook ads are pretty cheap.
Basic demographic targeting will show your Facebook ads based on things like location, age, and gender. But then you can add in interests and behaviors so you can make sure you reach the people who are more likely to be interested in the product or service you’re selling.
As with any ad targeting, the danger is to target too broad of an audience, or one that is incredibly specific. The last thing you want to do is waste money on campaigns that aren’t optimized. (And, of course, it’s also crucial to make sure your Facebook ads are actually amazing)
The WordStream team has put together the ultimate cheat sheet that combines every Facebook ad targeting option into one “epic” infographic.
Here it is:
Subscribe to SEJ
Get our weekly newsletter from SEJ's Founder Loren Baker about the latest news in the industry!