AdAge reports that Google has partnered with Cloudflare and TripleLift to deliver instant loading ads on Accelerated Mobile […]
While revealing over 50% of YouTube views now occur on mobile device, Google has announced a series of updates to improve the advertising experience.
Using retargeting, or remarketing campaigns, to reach targeted audiences with ads when they’re online can improve lead generation efforts. Here is how to use display remarketing across channels and audiences in order to get the best possible results.
Google recently announced changes to how it will be targeting ads starting on January 18, 2017.
Those involved in the Google Contributor program are receiving emails stating the service is shutting down in January 2017.
Learn how to impact all all stages of the customer’s journey with paid media tactics including paid search, paid social, and display advertising.
Prepare your e-commerce store with this checklist.
In October’s column Ask The AdSense Guy, John Brown answers your questions related to AdSense policies, getting your account reinstated, and the recent European Union privacy directive.
Cross-device remarketing for AdWords can help you target the same ads to the same users as they move between their devices.
Google recently refreshed its AdSense ad limit policy, removing the restriction it once had on the amount of ads publishers can place on one page.
Bring your leads back from the dead with an engaging autoresponder. Aaron Orendorff shares four post-conversion tactics to do that.
Inclusivity and diversity have become one of the major trends in advertising. Learn from these campaigns that celebrate diversity.
In the face of a mobile revolution, we need to reconsider where we’re telling stories and how we tell them. Enter, mobile video advertising.
AdWords unleashed an easier way for the small business to machete its way through the jungle of code typically required to track paid search performance, and it’s called “smart goals.”
After reading the dismal earnings report from Macy’s and Nordstrom, I decided to conduct a research on fashion retail in brick and mortars. Here’s what I learned and how I believe the fashion retail industry can fight back by using a mixture of digital marketing and technology.
Consumers say they hate pop-ups, yet sites continue to use them. That’s because, used well, they work. The key to success: Use them wisely.
How to Make a Million For Mother’s Day: Scientific PPC from Bing Research. Read what the team at Bing Ads uncovered about Mother’s Day searches and clicks.
Steve Jobs wasn’t a CRO expert. Nonetheless, we can learn from his genius and apply those lessons to our own craft of conversion optimization.
Warc recently released the rankings of the world’s most effective ad campaigns in 2016.
Ad block prompts publishers to rely on native advertising. Here’s how native advertising can help increase your site’s revenue.