Google has started implementing improvements to its ad policies, ramping up its enforcement of those policies, and providing new controls for advertisers.
Google is losing hundreds of millions in advertising dollars after several major US brands pulled their ads when they started appearing next to offensive and extremist content
Why are big companies pouring so much money into brand advertising every year? What do they know that we don’t? The ultimate conversion hack is making sure people have heard of your brand before. Find out why in this post by Larry Kim.
Thinking of putting more effort into your digital marketing activities? Wondering what area of digital marketing to focus your budget on? We’ve got answers for you based on our #SEJSurveySays poll plus a bonus study!
Google has begun automatically appending location extensions to eligible Google Display Network ads.
Google vows it will do a better job at preventing display ads from appearing against controversial content.
Google introduced audio ads to Google Home, which were promptly removed after public outcry.
Trying to decide between Google AdWords and Facebook Ads to promote your organization? Learn about the different factors to consider when making this decision to increase the chances of making the right choice!
AdAge reports that Google has partnered with Cloudflare and TripleLift to deliver instant loading ads on Accelerated Mobile […]
While revealing over 50% of YouTube views now occur on mobile device, Google has announced a series of updates to improve the advertising experience.
Using retargeting, or remarketing campaigns, to reach targeted audiences with ads when they’re online can improve lead generation efforts. Here is how to use display remarketing across channels and audiences in order to get the best possible results.
Google recently announced changes to how it will be targeting ads starting on January 18, 2017.
Those involved in the Google Contributor program are receiving emails stating the service is shutting down in January 2017.
Learn how to impact all all stages of the customer’s journey with paid media tactics including paid search, paid social, and display advertising.
Prepare your e-commerce store with this checklist.
In October’s column Ask The AdSense Guy, John Brown answers your questions related to AdSense policies, getting your account reinstated, and the recent European Union privacy directive.
Cross-device remarketing for AdWords can help you target the same ads to the same users as they move between their devices.
Google recently refreshed its AdSense ad limit policy, removing the restriction it once had on the amount of ads publishers can place on one page.
Bring your leads back from the dead with an engaging autoresponder. Aaron Orendorff shares four post-conversion tactics to do that.
Inclusivity and diversity have become one of the major trends in advertising. Learn from these campaigns that celebrate diversity.