Content Is King: The Greatest Lie Ever Told in SEO
Content Marketing

Content Is King: The Greatest Lie Ever Told in SEO

Content is king.

There it is. That deeply flawed slogan of the white hat SEO community — the ultimate over-simplification of what it takes to drive traffic to your website. Virtually every marketer under the sun has parroted this jargon at some point or another, ad nauseam. These are the words of a guilty man.

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How to Create Data-Driven Content: A Step-by-Step Guide
Content Marketing

How to Create Data-Driven Content: A Step-by-Step Guide

For brands to really pique the interest of readers and journalists, content needs to be exciting, eye-catching, and unique. The easiest way to create content that stands out from the crowd is to use data journalism. By basing their content around a range of stats and facts, brands can make sure they are creating interesting content that is newsworthy and sharable, thus driving traffic to their site, engaging their audience, and generating organic links.

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