How Oracle Got Its (Content) Groove Back
Content Marketing

How Oracle Got Its (Content) Groove Back

Changing the direction of your company’s content and communications strategy is never an easy thing. In this article, you’ll find out how a large, well-known brand was able to shift its mindset and culture to ensure the messaging and content was more meaningful, and began to resonate with its target audiences.

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Content Is King: The Greatest Lie Ever Told in SEO
Content Marketing

Content Is King: The Greatest Lie Ever Told in SEO

Content is king.

There it is. That deeply flawed slogan of the white hat SEO community — the ultimate over-simplification of what it takes to drive traffic to your website. Virtually every marketer under the sun has parroted this jargon at some point or another, ad nauseam. These are the words of a guilty man.

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