In an interview conducted at SES 2013 in San Francisco, Mika Pearson discusses how BoostCTR helps users optimize ad copy creative.
SEJ’s Murray Newlands began the interview by asking Mika what are the key pain points of users that BoostCTR resolves. Hear her response in the view below:
Here are some key takeaways from the video:
- BoostCTR operates with a network of roughly 1,200 ad copywriters with software to streamline the whole process.
- BoostCTR works with Facebook ads as well, including an image optimization service that is currently in beta testing.
- Advertisers are going to have to learn how to think differently when it comes to mobile. Ad copy needs to be optimized according to the device it will be viewed on.
If you have any questions after watching the video, for either myself or Mika, ask them in the comments section and we will do our best to respond to everyone! Please visit SEJ’s YouTube page for more video interviews from #SESSF 2013.