Tools
Guides, reviews, and comparisons of must-have free and paid tools for search engine optimization, pay-per-click marketing, social media marketing, and content marketing.
29 Sources Of Free Data To Support Content Marketing
Enhance your content strategy with reliable and free data sources. Build credibility, authority, and accuracy in your writing for better search engine optimization.
Adobe To Acquire Semrush In $1.9 Billion Cash Deal
Adobe is buying Semrush in a $1.9 billion all-cash deal and adding the platform to Adobe Experience Cloud and its AI marketing stack.
Google Search Console Adds Custom Annotations To Reports
Google Search Console now lets you add custom annotations to performance charts, making it easier to track when changes or external events occurred.
Google Launches Ads Advisor & Analytics Advisor Globally
Google announced Ads Advisor and Analytics Advisor, built on Gemini, rolling out to all English-language Google Ads and Google Analytics accounts in early December.
10 ChatGPT Alternatives You Can Try In 2025
Looking for ChatGPT alternatives? Discover the best options that offer video translation, prompt assistance, and more.
Google Uses AI To Group Queries In Search Console Data
Google announced Query groups in Search Console Insights. The AI feature clusters similar search queries, surfaces trends, and shows which topics drive clicks.
Surfer SEO Acquired By Positive Group
French technology group Positive acquires Surfer, expanding its full-funnel brand visibility ecosystem.
Google Tests “Analytics Advisor” Inside GA4, According To Reports
Some GA4 users report seeing “Analytics Advisor,” a conversational AI interface in Google Analytics.
Google Lighthouse 13 Launches With Insight-Based Audits
Google’s Lighthouse 13 replaces many legacy audits with insights aligned to Chrome DevTools, removes outdated checks, and keeps performance scoring unchanged.
Google Launches New Small-Business Resource Hub
Google launches a small-business resource hub that centralizes setup, ads, analytics, learning, and partner website options in one place.
Google Introduces Three-Tier Store Widget Program For Retailers
Google is now offering its store widget in three levels that you can integrate into your website, showcasing ratings and policies.
Google Search Console Adds Achievements Report To Track Milestones
Google adds an Achievements report in Search Console so you can track click-based milestones, see in-progress goals, and jump to Insights and tips.
Google Modifies Search Results Parameter, Affecting SEO Tools
Google appears to have disabled the &num=100 results parameter, disrupting rank trackers and prompting a rethink of desktop impressions in Search Console.
Ahrefs Acquires Detailed.com & SEO Extension; Founder Joins Company
Ahrefs has acquired Detailed.com and the Detailed SEO Extension. Founder Glen Allsopp joins Ahrefs full-time. Current tools remain free.
Google Drops Search Console Reporting For Six Structured Data Types
Google will stop reporting six deprecated structured data types in Search Console and remove them from the Rich Results Test and appearance filters.
Ahrefs Launches Tracker Comparing ChatGPT & Google Referral Traffic
Ahrefs launched a monthly dashboard comparing Google and ChatGPT referral traffic so you can track AI search as a measurable channel.
Google: Why CrUX & Search Console Don’t Match On Core Web Vitals
Google’s Barry Pollard explains why CrUX and Search Console often report different Core Web Vitals results. Learn how page-view vs. URL-level methods lead to mismatches.
Google Trends API Alpha: Mueller Confirms Small Pilot Group
Google Trends API launch starts with “quite small” pilot group, John Mueller confirms. Not expected to be a “big SEO event.”
Google’s Top 5 SEO Tools
Before you pay for another SEO tool, try these five free options from Google. Here’s why they work.
Google Makes It Easier To Talk To Your Analytics Data With AI
Google has released an open-source tool that lets large language models like Gemini connect to Google Analytics, enabling natural conversations with your data.
Google Adds Comparison Mode To Search Console’s 24-Hour View
Google has added a comparison mode to Search Console’s 24-hour view, letting you analyze hourly performance trends against previous days.
Google Updates Search Analytics API To Clarify Data Freshness
Google updated the Search Analytics API with a metadata field that helps identify when recent data is still being processed.
Google Adds Forum Rich Results Reporting In Search Console
Google Search Console now shows performance data for Discussion Forum rich results as a distinct search appearance.
Google Integrates Search Console Insights Into Main Platform
Google has launched a new integrated version of Search Console Insights, offering simplified performance data in the main dashboard.
Google Adds AI Mode Traffic To Search Console Reports
Google updates documents to show that it now includes AI Mode traffic in Search Console Performance reports
Google Lighthouse To Undergo Major Audit Overhaul: What To Know
Google Lighthouse audits are changing. Learn which tests are merging, disappearing, and how to prepare your SEO workflows before these changes take effect.
25 Alternative Search Engines You Can Use Instead Of Google
Explore an exhaustive list of new search engine options and how their technology changes the online search game.
Google Analytics Adds New Features For Privacy-Era Tracking
Google Analytics adds new data quality features to help track campaigns and overcome privacy limitations.
Google Search Console Gets New Merchant Opportunities Report
Google Search Console’s new Merchant Opportunities Report lets retailers manage payment methods, ratings, and shipping policies.
Google Chrome Adds New Tools For Better Mobile Testing
Google Chrome DevTools now offers CPU throttling calibration to better simulate real-world mobile performance.